ARC: Etc: Arts: Marketing as Life: Dead Rat Tomorrow
ARContribution by George M. Zinkhan
Dead Rat Tomorrow
"Son, get the shovel.
There's a dead rat stinking in the backyard."
"Why do we have to now, Dad?
It was out there yesterday.
It'll be there tomorrow."
"Let's go now.
Turn off the TV."
"It's raining, Dad
And the rat is shrinking.
It used to be more of a rat."
"More of a rat?"
"Tomorrow, Dad."
"Tomorrow?"
Houston, TX
October 1989