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I am being promoted and have been give the opportunity to choose between "Marketing Specialist" and "Marketing Associate" for my new job title. Does one imply a higher standing than the other? 

Tracy Sinclair
AQUENT
 
Tracy Sinclair is the Director of the Marketing Practice at Aquent, a talent agency for marketing and design talent. Prior to Aquent, Tracy was a Brand Manager at Procter & Gamble and a strategy consultant for Zyman Group. She has a BA from the University of Michigan and an MBA from Cornell University.
 
Question
I am being promoted and have been give the opportunity to choose between "Marketing Specialist" and "Marketing Associate" for my new job title. Does one imply a higher standing than the other? What does a job title really mean? 
Answer
I would probably choose Marketing Associate, or better yet, Associate Marketing Manager if they’ll give it to you. Marketing Specialist tends to imply that you are doing more administrative tasks. Although it also really depends on the company.

 

 

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