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I have a bachelors degree in marketing. Which advanced skills do you suggest I obtain to increase my value as a marketer? 

Joanne Hall
AQUENT
 
I came to the Aquent Marketing team with 9 years of International Brand Management experience within packaged goods and the film and entertainment industries. I now use my hands on knowledge of marketing in my role as an Account Manager, placing the cream of the marketing crop with the biggest and brightest players in brand, communications, analytics and public relations.
 
Question
I have a bachelors degree in marketing.  Which advanced skills do you suggest I obtain to increase my value as a marketer?   
 
Answer
An MBA is always considered beneficial.  If you are able to continue your education and gain this accreditation it will only increase your success within your chosen field 
Also, depending on your area of expertise within Marketing, you may find it useful to gain profession certification in your field. It’s always a good idea to stay on top of what’s happening in your industry, taking relevant courses and classes to ensure that your education and knowledge are always relevant.  If you don’t feel like it’s the right time to be working on getting your MBA perhaps take the time to join some professional groups, attend some seminars and networking events with like minded people in your field and ensure that you stay on top of any changes in the marketing world. 
 

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