December's Expert: Erin St. Pierre
Erin began her career as a graphic designer and brand manager, where she became enamored with all aspects of design and communication. She decided to become an Agent with Aquent focused on Marketing roles and has found this to be the most challenging, fun, and rewarding opportunity. Erin has a BFA in Graphic Design and completed a Master's Extension Certificate in Marketing from the University of Washington in 2006.
Question: What education or training is available to move into marketing analytics?
Answer: The best route is to check your local university, community college and marketing organizations. Here in Seattle, the University of Washington offers extension classes for working professionals who want to either transition careers or strengthen their current skills. Classes are held at night for a period of over 9 months and some classes can qualify toward a Masters Degree.
Online, the American Marketing Association offers a variety of resources as well:
http://www.marketingpower.com
Lastly, be sure to hop on LinkedIn or attend events at your local AMA chapter and ask around. Word of mouth is the best and more than likely, there are many people who have either experienced the same interest in training or have completed training themselves and gave give you input of his/her experience with the program.