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I have noticed more and more Marketing positions focusing on SEM experience. Is this a skill that has become mainstream? 

Tracy Sinclair
AQUENT
 
Tracy Sinclair is the Director of the Marketing Practice at Aquent, a talent agency for marketing and design talent. Prior to Aquent, Tracy was a Brand Manager at Procter & Gamble and a strategy consultant for Zyman Group. She has a BA from the University of Michigan and an MBA from Cornell University.

Question

I have noticed more and more Marketing positions focusing on SEM experience. Is this a skill that has become mainstream? If so, do you recommend a place where one can get certified while continuing to work full time?  What other additional skills would you recommend learning to stay ahead of the trends in Marketing these days? 

Answer

While not always required, any additional skill set you add to your resume can be a benefit. It just may be the thing that gives you the extra advantage in this competitive job market. Aquent recommends www.sempo.org for certification programs in search engine marketing.  

 

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