Video: Measuring Effectiveness - The Truth About Metrics
Published 12/13/2007
Author: Phil Graham, Director of Marketing for the TRUTH® Antismoking Program
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Video: Measuring Effectiveness: The Truth About Metrics
How do you prove your marketing is truly effective when you don’t have sales figures or market share gains to go by? Ask Phil Graham, Director of Marketing for the TRUTH® Antismoking Program, America’s largest youth marketing campaign.
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