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Ask The Expert 

Are you seeking answers to your marketing career or hiring questions?  Well then just ask the expert! We now have a rotating expert, where your questions will be answered by a different expert each month. To submit a question to our expert, send us an email at AskExpert@ama.org All answers will be revealed in the monthly AMA Career Center Newsletter, subscribe today!

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December's Expert: Erin St. Pierre 

Erin began her career as a graphic designer and brand manager, where she became enamored with all aspects of design and communication. She decided to become an Agent with Aquent focused on Marketing roles and has found this to be the most challenging, fun, and rewarding opportunity. Erin has a BFA in Graphic Design and completed a Master's Extension Certificate in Marketing from the University of Washington in 2006.

December's Questions:

As a business developer for an HR outsourcing firm, what are some social media tools (or tips) that can be used to drive prospects to our company site? 

What education or training is available to move into marketing analytics?

I would like to know about the trend of employers wanting MBAs for almost all positions. How many MBA grads are out there with 10 years working experience?

November's Expert: Gretchen Standford 

Gretchen Stanford has been marketing products and service for the past 12 years in corporate and agency environments.  Specially, Gretchen has worked as a Manager of Promotions & Events for Best Buy, a Senior Marketing Manager for Brand Buzz, a subsidiary of Young and Rubicam, as well as a Regional Marketing manager for United Health Group.  For the past several years, Gretchen has been working at Aquent, a global marketing, creative and interactive staffing company, where she now specializes in placing experienced marketing talent with top employers in Minneapolis, San Francisco, and Silicon Valley.

November's Questions:

What is the primary means of communication for managers today? 

I’m currently employed in a company in California for the past nine years but am looking to relocate to Oregon.  Prior to relocation and in the current economic conditions, my preferred option is to secure other employment before leaving California.  Have you any tips on how to approach this?

RandiOctober's Expert: Randi Martin 

Randi holds a Bachelors degree in Marketing and has been helping to match Marketing & Creative professionals with great jobs much of her career.  Having both the marketing education foundation and years of successful staffing experience she has helped marketing professionals across all disciplines of Marketing find great consulting opportunities they can get excited about! Since joining Aquent over 9 years ago, Randi has made more than 1500 successful matches!

October Questions:

I'm a senior marketing major and I'm not exactly sure what kind of marketing I want to get into. Marketing is a very broad major and I was wondering if you had any information on different types of marketing careers?

I have contacted a number of recruiters and have received little to no feedback. How often should you touch base with a recruiter even if you haven't heard back -- weekly, biweekly? Is there a day and/or time during the week to follow-up for best results? Should I continue to follow-up via email or by phone? Help - I don't want to seem desperate, but I also don't want to lose out on a potential opportunity because I didn't follow-up.

 Where is a good place to start when looking for a marketing research job, and is there anything I can do in the meantime that would help me stand out and have a better chance at getting a job like this?

September's Expert: Susan Hoffman

Susan Hoffman has a decade of experience in Marketing Communications, with experience that ranges from internal and external communications to vendor and partner management, trade show and event management, content and collateral development and even on- and off-line design and development.

 

September Questions:

I've been working in advertising sales (cable and print) for 8-9 years now, and I'm looking to transition into a marketing strategy, advertising, or research role. I've been on a few interviews for positions of interest, but they all seem to want a candidate who has experience in the exact role that they're looking for. (Although I know that I'm completely capable of doing the job. Especially coming from the sales side and  well versed in advertising).  How do I  successfully transition from ad sales to marketing?

 

Kim Stroh

 
August's Expert: Kimberly Stroh

 Kim is a "Professional Matchmaker," she started as a marketing talent for Aquent.  Kim has 10+ years of marketing, event planning, media and advertising experience for Fortune 500 companies.  Due to her knowledge in marketing she transitioned into the Marketing Agent role at Aquent.  Kim is able to dig and ask relevant questions to her client so help uncover their true needs.
 
August Questions:
 
What publications offline would you recommend for trying to find jobs?
 
What big companies would you suggest applying for jobs at that may be hiring in this down market?
 
What small jobs can people be working while unemployed that will keep their skills sharp?
 

July's Expert: Steve Chorlins 

A 15-year marketing veteran, Steve Chorlins has held  senior marketing positions with several leading professional services and B2C organizations. Before joining Aquent, he was Marketing Director for a global HR consulting firm where he was essential in helping to increase revenues and build awareness for several lines of business in and various regions throughout the world. Steve also served as Principal, Marketing Director for a regional benefits and investments firm and as a senior creative writer for the St. Louis Post-Dispatch, the city’s daily newspaper.  In his current role as Marketing Agent with Aquent, Steve draws upon his marketing acumen and experiences as a hiring manager to add a critical and practical layer that benefits clients and talent alike. 

July Questions:

Could you provide insights on how to network for new opportunities, while you're employed? I'd love to ask agency partners and vendor partners to share any opportunities they might become aware of - yet this request could make partners concerned about our business relationship if I were to leave my position. It seems that I can only network (confidentially) among colleagues at previous companies or among colleagues who've left my current company. What strategies can you suggest for diplomatically - and confidentially - networking while employed?

I've been researching jobs online to determine the defining differences between a marketing manager and a marketing director.  The line between these two roles seems to vary from company to company.  Can you explain the determining factors that sets them apart?

I am currently a graduate student at the University of Utah in the business school and I would like to start a career in marketing.  Do you have any tips or any guidance on how I would begin making contacts that could lead to employment opportunities?

I graduated in 2005 from a state university with a bachelors in marketing. Seeking some sales experience, I got a job with an online university, where I then completed my MBA. I've found myself now put into a position where I'm really looking for a job, but everyone wants prior experience for marketing positions, but I have no practical experience! What should I do to get started on an actual CAREER?

 

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