Event Description
As we all know by now, social media has changed the landscape of marketing as we know it. And it’s become an ever-evolving engine that’s constantly changing the ways in which marketers can capitalize on new platforms. But what do you really need to do to build and retain a solid social media presence now – and in the future?
On June 18, we’re bringing together thought-leading companies and speakers, including social media luminaries Dave Kerpen and Mack Collier - to update you on the latest developments for the first half of 2013. And you can be there for every minute, without ever leaving your desk.
Every session in this free virtual event will address crucial social media concerns, from generating leads to creating engagement to measuring ROI. You'll get the most benefit from the entire day, but even attending a single program can give you an edge. Cut through the clutter and get the insights you need from leading experts at this free AMA virtual conference.
Sessions will include*:
- Why It Pays to be #Likeable
- How to Build Fans and Community Around Your Social Media Efforts
- 4 Steps for Getting More Value from Your Social Media Marketing Efforts
- And more!
Sponsored by:
Promotional Partners:
Interested in sponsoring this virtual Xchange event? Email sales@ama.org.
*Check the Schedule tab for speaker and session details!
Event Agenda HTML
Opening Keynote:
Dave Kerpen
CEO, Likeable Local
Chairman and Former CEO, Likeable Media
Best-selling Author
Bio
Why It Pays to be #Likeable
In this opening keynote session, Dave will demonstrate the utility of social media for businesses big and small. Through the use of using storytelling, anecdotes and case studies, Dave will outline simple steps to become a more Likeable business or brand - on and off the web.
Closing Keynote:
Mack Collier
Founder of #Blogchat
Social Media Strategist and Trainer
Author, Think Like A Rock Star
Bio
Think Like a Rockstar:
How to Build Fans and Community Around Your Social Media Efforts
Rock stars can teach us a lot about how to interact with fans and communities. With case studies from both the music industry and business examples, this session will teach you:
- The four key things that Rockstars do to create fans for their work and how you can do the same with your social media efforts
- The keys to building a vibrant community around your social media efforts
- The importance of ‘fishing where the fish are’ when you’re trying to build awareness
- How to create content that taps into the ‘Bigger Idea’ that’s more relevant and exciting to your customers
The Elusive Next Level: 4 Steps for Getting More Value from Your Social Media Marketing Efforts
Speakers:
Chris Wintermeyer, Chief Advocate, DomoJulie Kehoe, VP of Communications, Domo
When we talk to other marketers about social media, almost everyone seems to be stuck in the same place. They’ve done a good job establishing an online presence and figuring out the right platforms to reach customers. But most marketers admit they also feel stuck and uncertain about how to show a real return on investment. They want to know how to test, improve and demonstrate more value to their organization from their social media initiatives. So the conversation naturally tends toward talking about “the next level” of social media measurement. The problem is that when we start talking about moving to the “next level,” everyone looks around, waiting for someone to define what that “next level” actually is.
Absent a sufficient answer, many marketers default to simply doing more: we get on more platforms, we try to drive more followers or friends or “Likes,” and we push out more updates. Doing more, however, is both unsustainable and potentially detrimental to your organization; but there is a better answer. At Domo, we look at the “next level” of social media as aligning your social initiatives to your organization’s business goals. In this session we’ll discuss four simple steps to get you started.
Exhibitor Company Details