Events

Tools to support your business!

You and your organization realize that social media is more than a tweet or status update on the latest social media network. Your management agrees that social media is not a fad. However, some people may still question the value of social media as a critical initiative that supports business outcomes and produces
bottom-line results.

Although you know the basics of most of the popular tools e.g. Facebook, Twitter, blogs, LinkedIn, video, podcasts and even Pinterest and Google+ you realize that there is more to social media than just creating buzz. Social media has gone beyond just another channel. Social media tools have laid the foundation for social
business, social service, social commerce and most critical the new social customer. To stay competitive you must go beyond today’s skill set to be strategically including the multiple aspects of social media into an accountable and measurable strategy.

This Boot Camp provides the marketer, who has a basic knowledge of social media marketing, with practical tools and tactics that support business goals. Through case studies of organizations that succeeded and those that have stumbled, class discussions with your peers and interactive exercises you’ll develop a framework that will help take your strategy to the next level.

Who Should Attend

The workshop is designed for marketers and those who are
responsible for the strategic development, as well as, the
execution and management of social media. The sessions are
developed to engage the participants in focused, interactive
learning. Attendees should have a basic knowledge of the
popular social media tools e.g. blogs, Twitter, LinkedIn, Facebook.

Learning Objectives

• How to create an integrated social media strategy that takes
  into consideration multiple channels including both digital and traditional
• How to develop a metrics and accountability plan that ties into
  business objectives
• An understanding of expectations and wants of the new social customer
• How to create and curate relevant content and manage the content library
• How to avoid pitfalls and how to handle a social media “fire storm”
• How to create social media guidelines and ensure ethics are in place e.g. corporate governance
• How to ensure that social media supports the brand’s promise
• How to ensure that your employees’ digital footprint is aligned
  with your organization’s values
• How to ensure that social media is used effectively across your organization

Cancellation Policy
 
Cancellations received prior to 4 weeks before the event will receive a refund minus a $75 cancellation fee. Within 4 weeks of event refunds will be granted minus a $150 cancellation fee. There will be no refunds issued on or after the day of the event.

About the Instructor - Paul Chaney

SOCIAL MEDIA 201 BOOT CAMPTM AGENDA

DAY ONE 8AM–5PM

8:00–8:30AM Registration and Continental Breakfast. Lunch and breaks provided throughout the day.

8:30AM - 5:00PM - Program

MORNING

• Review Agenda
• Establish Goals and Expectations
• Social Business
• Introduction to Strategy Models
• Social Commerce: Social Customer, Social CRM
• Metrics and Accountability

AFTERNOON

• Social Media Platform Evolution
• Channel Changes and Convergence: Social, email,
• Mobile, Apps
• Content: Creation, Curation, Distribution

DAY TWO 8AM–NOON

8:00–8:30AM Continental Breakfast. Break provided during the morning.

8:30AM - 12:00PM - Program

• Social Media Governance and Ethics
• The Social Media Professional
• Building Your Plan