Multichannel Marketing: Strategies for Success
November 4-5, 2013 - San Francisco, CA
Listen to a sneak peek Multichannel Marketing Podcast by Instructor John Hambrick, Senior Partner, Brand.Powered Group
Multichannel Marketing Brochure
“Marketing has always been multichannel – it’s just that we didn’t have quite so many to use, integrate, and manage as we do today!” – Industry blog
Customers are hyper-connected and more empowered than ever. They demand advantages that only digital platforms provide, such as constant access, dynamically delivered information, and broad selection. But customers also require physical assets, including the ability to touch products and receive personalized service. And they crave designed ‘experiences’.
In short, customers expect to be served wherever they want, whenever they want it; and through whatever channel they want. Today, satisfying this demand can be a proverbial Catch 22 for marketers: we are being asked to deliver better results and streamline budgets, even as customer expectations escalate and channels proliferate. Thinking through this paradox can be a daunting task.
Multichannel Marketing - Learning Objectives
"Simply using multiple channels does not equal a multichannel strategy” – Industry Blog
The purpose of our workshop is to help marketers build successful strategies that connect with customers in increasingly meaningful ways across discreet yet interconnected channels. And to do so in a fiscally responsible way that fits their business model, brand and organizational structure.
Additionally, the workshop includes several planning frameworks for building multichannel strategies. There will also be time allocated for personal contemplation and journaling, so participants can actually begin to apply these tools to the unique needs of their business (during the workshop).
Areas of Focus
• Building a cohesive channel strategy that successfully addresses
customer needs at each touch point
• Uniting channels through brand strategy to differentiate and boost
• Delivering personally relevant experiences through a compelling
contact and content strategy
• Measuring across channels to allocate investment and assess
• Fostering internal readiness to equip organizations and their partners
to work seamlessly across channels
Fact-based, multi-media presentations on strategic success factors and today’s channel dynamics
Rich discussions of multichannel principles, best practice insights, and real world case studies
Hands-on creation of mock, multichannel strategies
Peer evaluation of attendee’s existing multi-channel strategies
Multichannel Marketing - Who Should Attend
Brand marketers and MarCom leaders; business, product, sales managers with strategic communication responsibilities; marketing professors; and agency strategists/planners. It is also appropriate for C-level executives who want to better understand the complexities of a multichannel marketplace.
Multichannel Marketing - Cancellation Policy
All Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at firstname.lastname@example.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.
Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to email@example.com at least two weeks prior to the event start date. No refunds will be given after October 21, 2013.
A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.
Multichannel Marketing – About the Instructor