Tom Madden, Ph.D. is a professor of marketing in the Moore School at the University of South Carolina, and the Director for the Moore School’s PMBA Program and for the Joint Executive International MBA Program with the Tec de Monterey, Guadalajara, Mexico. Tom’s teaching interests include value-based marketing, marketing research and branding strategies. His research has appeared in the leading marketing journals including the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Research, and the Journal of the Academy of Marketing Science. Tom, along with his co-authors, received the Paul E. Green Award for the best paper in the Journal of Marketing Research in 2001 and the Sheth Award for the best paper in the Journal of the Academy of Marketing Science in 2007. He has co-authored a marketing management textbooks and two marketing research textbooks.
Tom’s current research interests include the use of Value-Based Marketing Strategies and specifically the impact of brand equity on shareholder value. He has participated in consulting arrangements and executive development programs with organizations such as Colonial Life, Gulf Stream,Land Rover North America, Medical University of South Carolina, Milliken Company, Stouffers, the U.S. Department of Agriculture, Xerox , and Zeneca. He has conducted executive marketing seminars in Western Europe, Eastern Europe, and in the Dominican Republic, and has taught in Executive MBA programs in Latin American, and Eastern and Western Europe.