Terry Flannery has worked in higher education marketing for two decades. She is American University’s first executive director, university communications and marketing, and a member of the university’s executive team. Establishing a full marketing program, beginning with market research to inform the brand strategy, Flannery’s team developed the American Wonk campaign to establish AU’s distinctive brand position, raise awareness and build support for the University’s major goals.
Flannery’s responsibilities also include management of publications, media and public relations, web communications and digital media. She leads a campus-wide committee that completely redesigned the University’s award winning website and robust social media presence. The team is currently tackling the challenge of mobile access and applications.
Prior to her appointment at American, Flannery built a nationally recognized higher education marketing and communications program at the University of Maryland as assistant vice president, where she led the team that created the Fear the Turtle campaign. She also held positions in admissions and student affairs at Maryland, and was affiliate assistant professor in the College of Education.
With expertise in marketing, branding, marketing research and assessment, Flannery is a member of the CASE Communications Commission and has served as the chair of the CASE Institute for Integrated Marketing and Branding. She is a member of the American Marketing Association’s Higher Education Symposium Planning Committee, and is a frequent speaker and consultant for higher education organizations.
Flannery holds a B.A. in English and Master’s and Ph.D. in College Student Personnel Administration, all from the University of Maryland.