Steve Snyder is a 30 year veteran of direct marketing with experience in direct mail, email and mobile marketing. Steve is co-founder and the Chief Sales and Strategy Officer of Consent Media, a digital agency focused on mobile and social marketing. He was also a co-founder of Affinity Mobile in 2004. Steve launched the Trumpet Mobile prepaid wireless phone in RadioShack and Walgreens stores. One of the unique features was an application on the phone that linked to a bank account and allowed consumers to do Western Union money transfers from their handset. He also created a mobile marketing loyalty program to reduce the churn of Trumpet Mobile customers.
Prior to Affinity Mobile, Steve spent 25 years in a variety of sales and management jobs at Donnelley Marketing, now part of infoGroup. As General Manager of Donnelley Marketing, he was responsible for a $200+ Million P&L and 600 employees. Donnelley Marketing services included direct mail programs, customer database management, data analytics, and the compilation of a national consumer database that was sold to clients as a mailing list or for data enhancement.