Rob Arnett is Senior Partner at Solution Partners Consulting (since 2005). He has more than 29 years of experience in marketing research across a variety of categories as diverse as packaged goods, technology, and services. His particular specialties include the business and research challenges associated with new product forecasting, product and service optimization, pricing, market segmentation, and opportunity identification. Rob has conducted large numbers of pricing studies across a wide array of industries, helping companies boost profitability and/or market share, while maintaining strong brand franchises. Companies served include Eastman Kodak, Hershey Foods, Bush Brothers & Co., Chase Bank, and IBM. Rob has held senior level research positions with SDR Consulting, M/A/R/C® Research, and Frito-Lay, Inc.
In terms of industry involvement, Rob is past President of the AMA Marketing Research Council, and past President of the University of Georgia Master of Marketing Research Alumni Association. He has been a frequent tutorial instructor, conference chair, and speaker, and has served on Advisory Boards for Master of Marketing Research programs at the University of Georgia and Southern Illinois University at Edwardsville. Rob holds a Master of Marketing Research from University of Georgia and a B.A. in Journalism, also from the University of Georgia.