Mary Kaye O’Brien is a Vice President with Ipsos Marketing Research. Mary Kaye is managing director of the Seattle-based office, providing overall direction for client service and project design and support activities. Mary Kaye has over 25 years of research experience as both a buyer and provider of research services. Mary Kaye’s extensive research background includes Advertising and Branding, Product Development (ideation and evaluation) Customer Satisfaction/User Experience, and Strategic Planning. She has applied her research skills across a wide variety of sectors including Retail, Travel, Tourism & Transportation, Internet/ e-Commerce, Healthcare, Non-Profit and Agency/Advertising. She also has experience establishing research functions within companies. Mary Kaye is a graduate of the University of Iowa and has completed Master of Arts preparation in Psychology at Drake University. The focus of her academic studies has been on experimental social psychology. Mary Kaye is actively involved in several professional market research organizations including the American Marketing Association, the Puget Sound Chapter of the AMA and the Puget Sound Research Forum.