Julie Propper is the Director of Advertising Analytics for ESPN’s Research + Analytics group. In this role she serves as a liaison between the ESPN Customer Marketing and Sales team and clients or agencies to collaborate on mutually beneficial custom research projects. She joined the company in October 2007.
Propper’s main areas of focus include spearheading custom campaign and media effectiveness studies in an effort to illustrate key success metrics as a result of advertising or sponsorship across ESPN platforms. Propper also focuses on creating new metrics to demonstrate the value of ESPN as a media partner, which included the Word of Mouth (WOM) study, which showed a direct correlation between a lift in WOM and a specific sponsors' ESPN media plans. Additionally, Propper collaborates with clients and agencies on industry-relevant research, much of which is tested at the new Disney Media & Advertising Lab.
Propper joined ESPN from MediaVest, where she was the Associate Director of Connections Research and Analytics, managing proprietary research studies on behalf of various clients. She was also a key research contact for Business Development efforts at MediaVest, due to her abilities to translate raw data into consumer insights.
Propper was graduated from Florida Atlantic University with a B.B.A., with a double major in Business Management and Marketing.