Hilary Noon is the Vice President for Customer Insight and Experience at the American Cancer Society. In her role, she leads a team of professionals focusing on delivering holistic customer intelligence to the primary strategic arms of the organization with the goal of driving business success and positively impacting the customer experience. She oversees marketing research, customer analytics, customer engagement and customer experience for the Society. Having been at ACS since the organizations' decision to adopt a CRM strategy, Hilary has experienced the evolution of an organization from one that focuses on the technology and the data to one that uses the data to develop insight and create impact. Hilary has 15 years of experience in the non-profit sector and has consulted on projects nationally and internationally with National Geographic, the Nature Conservancy, the US Agency for International Development and The National Park Service.