Don Holtz is one of the founders and president of Interlocking Analytics. His education includes degrees in operations research and an MBA form the University of Michigan. He started his career in defense sciences where he worked with a team to develop analytical models for both military logistics and combat situations. Don’s next assignment was in the automobile industry where he was first introduced to the application of analytics to marketing. During this time he developed databases and models that ranged from integrating econometrics with end user market analysis to pricing optimization models.
Don left to become a salesman for Automatic Data Processing’s time sharing division. He not only sold database and analytical applications to Fortune 500 companies, he also developed and implemented the models. During hi seventeen years at ADP, Don rose to the position of Senior VP and General Manager with P&L responsibilities. The first entrepreneurial position was with a technology company the developed hardware, software, and applications using portable touch screen tablet computers. Don also helped venture capital backed companies’ grow in the financial services and integrated marketing areas.
In 1995 he founded AIM Marketing which was his first firm dedicated to improved marketing performance through analytics and was acquired by a Yankelovich Partnets in 1998. The firm specialized in database marketing and developed both analytics and the campaign management systems. Since that time Don’s companies have provided performance improving analytics to a large number of Fortune 500 companies including HP, Whirlpool, Prudential, PC Connection, Fidelity, and Sprint.