David Ginsberg serves as the global Director of Insights and Market Research for Intel. In that role, he oversees a worldwide team whose responsibilities include primary market research for product development and innovation, brand, corporate reputation, PR, and marketing research.
Prior to joining Intel, Ginsberg served as Vice President at Penn, Schoen, and Berland, a WPP market research and communications firm that specializes in corporate and political work. There, Ginsberg focused on domestic and international political advocacy research, as well as corporate messaging and corporate reputation work.
Ginsberg has played an influential role in campaigns in the United States, as well as in Europe and Africa. He has held senior positions in several presidential and statewide campaigns, including serving as Senior Advisor for Communications in the Kerry/Edwards presidential campaign, Research Director of Gore/Lieberman 2000, and serving on the Clinton/Gore campaign. In 2005, Campaigns & Elections magazine named Ginsberg as a "Rising Star" for his political work.