As Executive Vice President of Brand Leadership, Cynthia is responsible for brand stewardship, marketing - advertising, online mobilization, corporate sponsorship - and communications for the United Way worldwide network in 45 countries.
Cynthia began her career in brand management at the Procter & Gamble Company, where she held a variety of marketing positions, including a two-year international assignment in Rome, Italy. Cynthia joined Ogilvy & Mather Advertising, where she became Senior Partner and Executive Group Director. During her 15 years with O&M New York, Cynthia helped create, build and renovate domestic and global brands in categories ranging from packaged goods and high tech to fashion and entertainment.
Cynthia has guest-lectured on global branding and advertising at college campuses across the USA, including Dartmouth, Middlebury, Smith, Loyola, Emerson, Hunter, University of Minnesota and Johns Hopkins. Her volunteer work includes the board of the Advertising Educational Foundation, the Advisory Committee of The Ad Council, and God’s Love We Deliver. She was chair of the 2009 American Marketing Association Non-Profit Conference in Chicago.