Calendar

Listen to a Sneak Peek Podcast by Facilitators Dana VanDen Heuvel and Toby Bloomberg

Digital-Centered Marketing: A Marketer’s Secret Weapon
Sharpening your Competitive Edge and Extending Your Brand Impact…with Less!

Description
Marketers’ ability to achieve real business results on limited funds is critical to their success in today’s current economic environment. Reaching and engaging employees, customers and partners through the use of digitally-centered channels has proven to be a highly-effective and cost-efficient means of achieving such success. The complexities, however, of navigating and succeeding in the highly-fragmented space are great.

In this AMA Spotlight Forum Digital-Centered Marketing: A Marketer’s Secret Weapon, participants will explore the world beyond the Internet to better understand and immediately seize the opportunities existing in digital marketing.

Through a blend of interactive sessions and hands-on learning, attendees will be equipped with techniques and best practices in optimizing the various digital marketing elements, including mobile, viral and social marketing channels. Our expert facilitators will provide methods for effectively using digital data and building loyal digital relationships.  And because the current economic conditions leave zero room for wasted dollars, this Briefing will conclude with a session fully dedicated to creating metrics for effectively measuring the ROI of digitally-centered marketing initiatives.

Topics
Digital-Centered Marketing: The Who, What, Where, When and   How of Success

The DCM Core Building Blocks: Digital Data, Digital Content, Digital Relationships

The New DCM Strategy:  Recession-based and Organizationally Aligned

Building Loyal and Personal Relations in Digital Marketing

The Art of Blogging

Managing your Reputation Online: Applying Proven Tactics

Leveraging Community to Build your Brand - Both Internally and Externally

Staying Ahead of the Curve: Digital Marketing in 2020

Metrics, Metrics, Metrics: Building and Communicating ROI for Social Media Campaigns

Facilitators
Dana VanDen Heuvel, COO, Perfect Patients Pty Ltd. And, Founder, BlogSavant
Toby Bloomberg, President, Bloomberg Marketing/Diva Marketing

07:30 AM - 08:15AM        
REGISTRATION AND CONTINENTAL BREAKFAST

08:15 AM- 08:45AM         
INTRODUCTIONS AND PRE-EVENT DIGITAL MARKETING PERSPECTIVES 

08:45 AM - 09:45AM        
THE DCM CORE BUILDING BLOCKS
Before we embark on the path to digital-centered marketing (DCM), we’ll thoroughly explain the core of digital-centered marketing.  You will now be able to answer the tough questions with a thorough understanding of each of the three building blocks of digital-centered marketing: 1) Digital Data, 2) Digital Content and 3) Digital Relationships.

09:45 AM - 10:00 AM       
BREAK

10:00 AM - 12:00 PM        
BUILDING LOYAL & PERSONAL RELATIONS IN DIGITAL MARKETING
Digital-centered marketing certainly has a mass appeal, but it’s not based on a mass approach.  One of the best digital relationship marketers in the business will provide insight on what it takes to form, nurture and grow digital relationships with your customers on a “human” level using communities, public relations 2.0, personalized digital messaging and other tools.

12:00 PM -01:00 PM          
LUNCH 

01:00 PM - 02:45PM          
The New DCM Strategy: Recession-Based and Organizationally-Aligned
It’s time to turn understanding into action. We’ll explore how to refocus the marketing team, how to sell clients and stakeholders on a digital-centered strategy, what it takes to perform the necessary work to shift the organization’s thinking, how to gainfully execute in the midst of a recession and how to strategically align your DCM strategy with your organizations’ new recession-based objectives.

02:45 PM - 03:00 PM         
BREAK

03:00 PM - 04:00 PM         
Metrics, Metrics, Metrics: Building & Communicating ROI for Social Media Campaigns
In today’s economy, demonstrating an ROI is critical a marketers’ role. And ROI on digital-centered marketing comes with significant challenges and complexities. In this session, attendees will understand the key ROI components and gain insight on which channels most impact their pipeline to ensure long-term success in digital-centered marketing.

04:00 PM - 04:30 PM         
Staying Ahead of the Curve: Learning from Others’ Lessons & Creating Action-Oriented Objectives
Before we depart, we’ll engage in a highly interactive Q&A and problem solving session with the speakers and audience that will help everyone attending to learn by example, get answers to their questions on digital-centered marketing and leave with action-oriented objectives to put the day’s learning to work immediately upon returning to the office.

04:30 PM - 04:45 PM         
Marketing Makeovers
We will leverage this remaining time to conduct a series of “Marketing Makeovers” with some of the participating companies in the audience. We’ll dive deep into specific, emerging or hypothetical marketing challenges where digital-centered marketing tools and tactics will provide a competitive marketing edge, illustrating precisely how the concepts discussed throughout the day can be applied to individual marketing challenges.

04:45PM                                               
EVENT END