Calendar of Events - American Marketing Association

Marketing Workshop Spring

3/22/2010-3/25/2010

Denver, CO

Featured Speaker: Michael Rich

Just say ‘customization’ and you’ve described the Marketing Workshop. This program offers over 20 different tutorials that are scheduled over the course of four days. Each attendee can pick and chose from an array of ever-green and emerging topics.

Performance Boosting Analytics

2/23/2010 - 2/24/2010

New York , NY

Featured Speaker: Don Holtz

Applying strategic and tactical marketing analytics and metrics will reliably provide dramatic improvements in marketing effectiveness, efficiency, and ROI (more bang fir the buck!). Analytics applied to marketing strategies improves the performance of all marketing programs while tactical analytics squeezes every drop of ROI from existing marketing programs. This course demystifies the topic and provides you with the knowledge to prioritize and launch successful marketing analytics at your company.

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Featured Events

	◄ February 2010 ►
	Social Media Marketing: San Francisco 02/02/2010 \| San Francisco, CA Social Media Marketing is a down-to-earth, real-world approach that will show you how to take advantage of the Social Web while avoiding the hazards. Register Featured Speaker: Dave Evans
	Technomarketing: Orlando 02/11/2010 \| Orlando, FL Participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools. Register Featured Speaker: Dana VanDen Heuvel
	A Marketer's Rebound Guide: Chicago 02/11/2010 \| Chicago, Illinois AMA's A Marketer's Rebound Guide will provide valuable insight into the changing dynamics and implications of the impending rebound. Register Featured Speaker: Scott Hamilton
	Branding Boot Camp: Philadelphia 02/18/2010 \| Philadelphia, PA You will explore fundamental brand concepts that will help you evaluate your current brand, identify ways to strengthen and improve your brand and develop plans and tactics for implementation. Register Featured Speaker: Debra Semans
	Winter Marketing Educators Conference 02/19/2010 \| New Orleans, LA The Winter Educators’ Conference is an important forum for Marketing Academicians to discuss research and professional development, while networking with colleagues from around the world. The event draws over 450 attendees annually. Register
	Search Engine Optimization, Houston, TX 02/22/2010 \| Houston, TX Expert practitioner Stephan Spencer will share the secrets of the SEO: what works and what doesn't; what you should be measuring; what tools to use; where trouble looms and untapped potential lies. Register Featured Speaker: Stephan Spencer
	Performance Boosting Analytics: New York, NY 02/23/2010 \| New York, NY This course demystifies analytics and provides you with the knowledge to prioritize and launch successful marketing analytics at your company. Register Featured Speaker: Don Holtz
	Social Media Boot Camp: San Antonio 02/25/2010 \| San Antonio, TX You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy. Register Featured Speaker: Toby Bloomberg
	AMA Virtual Event - Social Media: Cracking the Code for Business Marketers 02/25/2010 \| The social media revolution is happening now, and quickly gathering steam. With broad implications for so many aspects of our lives and businesses, there is no shortage of opinion on how to capitalize on this amazing new space. But what do you really need to do to establish a solid social media presence now and in the future? And in a world that seems full of B2C ideas, what's working for B2B marketers? Cut through the clutter and get the insights you need from leading experts at this free AMA virtual conference. We'll focus on: Utilizing Social Media Tactics for Lead Generation Understand how to utilize a social media platform to cultivate, identify and qualify leads Know how to identify the social media platforms you should invest in Leveraging Social Media as an Engagement Strategy Execute a social media plan as an actionable part of the marketing and sales plan Learning how to leverage social media to convert leads into successful sales Measuring ROI of a Social Media Program Utilize available tools and technology to measure the success How to establish targets and success metrics AMA Members Click Here to register AMA Members will receive exclusive access to speakers and social media experts in the AMA Members Only Lounge and will be automatically entered into a drawing for books and other prizes Not a member? Click Here to register Register

	◄ February 2010 ►
	Social Media Marketing: San Francisco 02/02/2010 \| San Francisco, CA Social Media Marketing is a down-to-earth, real-world approach that will show you how to take advantage of the Social Web while avoiding the hazards. Register Featured Speaker: Dave Evans
	Technomarketing: Orlando 02/11/2010 \| Orlando, FL Participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools. Register Featured Speaker: Dana VanDen Heuvel
	A Marketer's Rebound Guide: Chicago 02/11/2010 \| Chicago, Illinois AMA's A Marketer's Rebound Guide will provide valuable insight into the changing dynamics and implications of the impending rebound. Register Featured Speaker: Scott Hamilton
	Branding Boot Camp: Philadelphia 02/18/2010 \| Philadelphia, PA You will explore fundamental brand concepts that will help you evaluate your current brand, identify ways to strengthen and improve your brand and develop plans and tactics for implementation. Register Featured Speaker: Debra Semans
	Winter Marketing Educators Conference 02/19/2010 \| New Orleans, LA The Winter Educators’ Conference is an important forum for Marketing Academicians to discuss research and professional development, while networking with colleagues from around the world. The event draws over 450 attendees annually. Register
	Search Engine Optimization, Houston, TX 02/22/2010 \| Houston, TX Expert practitioner Stephan Spencer will share the secrets of the SEO: what works and what doesn't; what you should be measuring; what tools to use; where trouble looms and untapped potential lies. Register Featured Speaker: Stephan Spencer
	Performance Boosting Analytics: New York, NY 02/23/2010 \| New York, NY This course demystifies analytics and provides you with the knowledge to prioritize and launch successful marketing analytics at your company. Register Featured Speaker: Don Holtz
	Social Media Boot Camp: San Antonio 02/25/2010 \| San Antonio, TX You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy. Register Featured Speaker: Toby Bloomberg
	AMA Virtual Event - Social Media: Cracking the Code for Business Marketers 02/25/2010 \| The social media revolution is happening now, and quickly gathering steam. With broad implications for so many aspects of our lives and businesses, there is no shortage of opinion on how to capitalize on this amazing new space. But what do you really need to do to establish a solid social media presence now and in the future? And in a world that seems full of B2C ideas, what's working for B2B marketers? Cut through the clutter and get the insights you need from leading experts at this free AMA virtual conference. We'll focus on: Utilizing Social Media Tactics for Lead Generation Understand how to utilize a social media platform to cultivate, identify and qualify leads Know how to identify the social media platforms you should invest in Leveraging Social Media as an Engagement Strategy Execute a social media plan as an actionable part of the marketing and sales plan Learning how to leverage social media to convert leads into successful sales Measuring ROI of a Social Media Program Utilize available tools and technology to measure the success How to establish targets and success metrics AMA Members Click Here to register AMA Members will receive exclusive access to speakers and social media experts in the AMA Members Only Lounge and will be automatically entered into a drawing for books and other prizes Not a member? Click Here to register Register

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