
2/23/2010 - 2/24/2010
New York , NY
Featured Speaker: Don Holtz
Applying strategic and tactical marketing analytics and metrics will reliably provide dramatic improvements in marketing effectiveness, efficiency, and ROI (more bang fir the buck!). Analytics applied to marketing strategies improves the performance of all marketing programs while tactical analytics squeezes every drop of ROI from existing marketing programs. This course demystifies the topic and provides you with the knowledge to prioritize and launch successful marketing analytics at your company.