February 23-24, 2012
New Orleans, LA
Successfully Managing the Creative Process is designed to give managers a solid framework which they can use in real-world situations to develop and provide strong creative direction, to guide and steward the creative process, to evaluate whether tactical directions are strong, and to present creative ideas to their management.
This program focuses on the underpinnings of effective creative: objectives and strategies. Additionally, it provides hands-on experience in developing and evaluating strategic alternatives.