Fresh Thinking Starts
at Brand ManageCamp.
For More Details go to: Brand ManageCamp Agenda
DAY 1 – Monday September 16th
7:00am - 8:15am Breakfast
8:15am - 8:30am Introduction and
8:30am - 9:20am
UnMarketing: Stop Marketing. Start Engaging
Scott Stratten, Author of "UnMarketing: Stop Marketing. Start Engaging" and "The Book of Business Awesome"; President of Un-Marketing
9:20am - 10:10am
The Accidental Creative: How to be Brilliant at a Moment's Notice
Todd Henry, Author of "The Accidental Creative: How To Be Brilliant at a Moment's Notice" and Founder and CEO of Accidental Creative
10:10am - 10:30am Break
10:30am - 11:20am
Real Time Marketing & PR: How To Instantly Engage Your Market, Connect With Customers, and Create Products That Grow Your Business Now
David Meerman Scott, Author of "Real-Time Marketing & PR," "The New Rules of Marketing & PR." "World Wide Rave," and "Newsjacking"
11:20am - 12:10pm
The Passion Conversation: How Brands Make Business Personal and Sustainable
Robbin Phillips, Courageous President of Brains on Fire and author of "Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements," and "The Passion Conversation"
12:10pm - 1:30pm Lunch
1:30pm - 2:20pm
The Chaos Imperative: How Chance and Disruption Increase Innovation, Effectiveness, and Success
Ori Brafman, Author of "The Chaos Imperative: How Chance and Disruption Increase Innovation, Effectiveness, and Success," "The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations," and "Sway: The Irresistible Pull of Irrational Behavior"
2:20pm - 3:10pm
Contagious: Why Things Catch On
Jonah Berger, Author of "Contagious: Why Things Catch On" and the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania
3:10pm - 3:30pm Break
3:30pm - 4:20pm
Grow The Core: How To Focus On Your Core Business For Brand Success
David Taylor, Author of "Grow The Core: How To Focus On Your Core Business For Brand Success"
4:20pm - 5:10pm
The Story of Purpose: The Path To Creating A Brighter Brand, A Greater Company, And A Lasting Legacy
Joey Reiman, CEO of Brighthouse, Author of "The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy", named by Fast Company as one of the 100 people who will change the way the world thinks.
5:10pm - 7:00pm
Cocktail Reception - END OF DAY 1 - END OF DAY 1
DAY 2 - Tuesday, September 17th
7:00am – 8:15am Breakfast
8:15am - 8:30am Welcome Back
8:30am - 9:20am
Innovation+Trends Unpackd: How Ubertrends Are Reshaping Our Future
Michael Tchong, Founder of ICONOCAST, MacWEEK, Trendscape, and Ubercool. Expert of spotting emerging trends.
9:20am - 10:10am
Monster Loyalty: Lessons For Us All From Lady Gaga
Jackie Huba, Author of "Creating Customer Evangelists" and "Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics"
10:10am - 11:00am
Fact-Based Branding in the Real World: How Research Informs Brand Strategy
Dr. Rolf Wulfsberg, Global Director, Quantitative Research for Siegel+Gale
David Srere, Co-President and CEO, Chief Strategy Officer for Siegel+Gale
11:00am - 11:30am Break
11:30am - 12:20pm
Agile Commercialization: Techniques to Mitigate The Risks of Innovation
Peter Skarzynski, Author of "Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates" and
Managing Partner and Founder of ITC Business Group
12:20pm - 1:10pm
Reason To Believe: The One Idea That Can Change Your Business Forever
Tom Asacker, Author of "Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy" and the upcoming "The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs, and Other Leaders Get Us to Believe"
1:10pm - 1:20pm Close