Click here to see the full program with presentation descriptions. (PDF)
Monday, November 12, 2012
7:30 a.m. – 8:30 a.m.
Check in and Registration, Terry College Executive Center
8:30 a.m. – 10:00 a.m.
Qualitative Research Methods
Hannah Baker Hitzhusen, Global Healthcare Division Director, SKIM
10:00 a.m. – 10:30 a.m. Break
10:30 a.m. – 12:00 p.m.
Qualitative Research Methods, continued
12:00 p.m. – 1:15 p.m. Lunch
1:15 p.m. – 3:00 p.m.
Using Social Media, Social Networks, and Virtual Platforms to Conduct Research
Kendall Nash, Senior Qualitative Consultant in Decision Sciences, Burke, Inc.
3:00 p.m. – 3:30 p.m. Break
3:30 p.m. – 5:30 p.m.
Online Research Developments
Jeff Miller, President, Burke, Inc.
Please note that this is an extended session.
Tuesday, November 13, 2012
8:30 a.m. – 10:00 a.m.
Structural Equation Modeling
Christina Liao, Ph.D., Group Director, Integrated Marketing Science, CCNA Knowledge and Insights, The Coca-Cola Company
10:00 a.m.– 10:30 a.m. Break
10:30 a.m. – 12:00 p.m.
Structural Equation Modeling, Continued
12:00 p.m. – 1:15 p.m. Lunch
1:15 p.m. – 3:00 p.m.
Segmentation
Jacqueline M. Dawley, Ph.D., President, Insight Analysis
3:00 p.m. – 3:30 p.m. Break
3:30 p.m. – 5:00 p.m.
Segmentation, Continued
Wednesday, November 14, 2012
8:30 a.m. – 10:00 a.m.
Experimental Design for Conjoint and Discrete Choice Analysis
John Wurst, Ph.D., President, Atlanta Marketing Sciences Consulting, and faculty, Marketing Department, University of Georgia
10:00 a.m. – 10:30 a.m. Break
10:30 a.m. – 12:00 p.m.
Conjoint and Discrete Choice Modeling and Applications
John Wurst, Ph.D., President, Atlanta Marketing Sciences Consulting, and faculty, Marketing Department, University of Georgia
12:00 p.m. – 1:15 p.m. Lunch
1:15 p.m. – 3:00 p.m.
New Product Development Research
Walter Blotkamp, Vice President MMR Research
3:00 p.m. – 3:30 p.m. Break
3:30 p.m. – 5:00 p.m.
New Product Development Research, continued
Thursday, November 15, 2012
8:30 a.m. – 10:00 a.m.
Customer Loyalty and Profitability
V Kumar Ph.D., Richard and Susan Lenny Distinguished
Chair Professor of Marketing, and Executive Director, Center
for Excellence in Brand & Customer Management, J. Mack
Robinson College of Business, Georgia State University
10:00 a.m. – 10:30 a.m. Break
10:30 a.m. – 12:00 p.m.
Maximizing Profitability through Implementing
Customer Lifetime Value, Customer Brand Value and Customer Referral Value
V Kumar Ph.D., Richard and Susan Lenny Distinguished
Chair Professor of Marketing, and Executive Director, Center
for Excellence in Brand & Customer Management, J. Mack
Robinson College of Business, Georgia State University
12:00 p.m. – 1:15 p.m. Lunch
1:15 p.m. – 3:00 p.m.
Measuring Brand Equity
Tom Madden, Ph.D., Professor of Marketing, University of South Carolina
3:00 p.m. – 3:30 p.m. Break
3:30 p.m. – 5:00 p.m.
Measuring Brand Equity, Continued
Friday, November 16, 2012
8:30 a.m. – 10:00 a.m.
Pricing Research
Rob Arnett, Senior Partner, Solution Partners Consulting
10:00 a.m. – 10:30 a.m. Break
10:30 a.m. – 12:00 p.m.
For Great Research… Great Methodology isn’t Enough.
Bruce Olson, Partner, MMR Research
12:00 p.m. – 12:15 p.m. Break
12:15 p.m. – 1:15 p.m. Boxed Lunch
What Will I Do With All of This on Monday? Lessons Learned and Applications
Peggy Emmelhainz, Ph.D., Advanced School Faculty Director, Department of Marketing, University of Georgia
1:15 p.m. School Adjourns