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Winter Marketing Educators' Conference 2011 

Hilton Austin 
500 East 4th St., Austin , TX  78701 
2/18/2011 1:30 PM  - 2/20/2011 4:45 PM 

Details Schedule Registration Travel Exhibitors
* Please note that this event begins on Friday and ends on Sunday
 
The Beta Conference Blogging Website

2011 PRINT PROGRAM 

2011 Super Session Highlights
2011 Conference Chairs:
 
Raji Srinivasan
University of Texas

Leigh McAlister
University of Texas
 
 
 
The Winter Educators’ Conference is an important forum for research, intellectual exchange, professional development, and networking with colleagues from around the world.
 
Who Should Attend?
You should attend this conference if you are a marketing academic or student who wants to:
 
  • Increase interaction with marketing practitioners to gain comprehensive insights and share knowledge.
  • Align with SIG’s to create a more equitable method for track management and session scheduling.
  • Attend special SIG and competitive paper sessions.
  • Network with hundreds of marketing academics just like you
 
Click Here for Doctoral Student Registration Form

* Please note that this event begins on Friday and ends on Sunday

The Beta Conference Blogging Website

2011 PRINT PROGRAM

2011 Super Session Highlights


Click Here for Doctoral Student Registration Form

 


 

 

Hotel Air Travel Rental Car Ground Transportation

* Please note that this event begins on Friday and ends on Sunday

We encourage you to make your travel arrangements soon, as the LIVESTRONG Austin Marathon is Sunday, February 20th.

Conference Hotel Location

Hilton Austin
500 East 4th St.
Austin, TX 78701
Phone: 1 512.482.8000
Fax: 1 512.469.0078
Reservations: 1 800.236.1592
Hotel Website: www.austin.hilton.com
City Website: http://www.austintexas.org/

The Hilton Austin hotel is located in downtown Austin, Texas, and is the only Austin hotel located adjacent to the Austin Convention Center. The Hilton Austin features The Tower Health Club & Spa, and is only one block from Austin’s famous Sixth Street nightlife and a short stroll to the entertainment, shopping and dining in the Warehouse Entertainment District and 2nd Street District. The downtown location is also convenient to many attractions such as the Capitol Building, Bob Bullock Texas Historical Museum and the LBJ Presidential Library. The Hilton Austin is only seven miles from Austin Bergstrom International Airport.
The Hilton Austin's food and beverage amenities and services include:
• Finn & Porter, a fine dining establishment featuring prime steaks, fresh seafood and sushi.
• Liberty Tavern, casual dining café, offers traditional favorites for breakfast and lunch.
• Java Jive on 5th, a coffee shoppe with complimentary wireless internet and featuring Starbucks® coffees and the pastry chef's delightful daily creations. You will enjoy hand-dipped ice cream and specialty shakes. Light lunches are also available.
• The Loft Bar at Finn & Porter, an ideal place to greet friends or make new ones.
• Room Service, offering full menus from all of our dining establishments.

Rates:
$189.00 Single occupancy
$209.00 Double occupancy
$229.00 Triple occupancy
$249.00 Quad occupancy
(plus applicable taxes, currently 9% city & 6% state occupancy tax per room per night)
Rates will be honored three days prior and post of the meeting dates, based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

To make online reservations, please visit the following website:
http://www.hilton.com/en/hi/groups/personalized/AUSCVHH-AMA-20110218/index.jhtml?WT.mc_id=POG

The reservation cut-off date is January 21, 2011.
The AMA has negotiated special group rates for the American Marketing Association Winter Marketing Educators’ Conference. You must make your hotel reservations by January 21, 2011 and properly identify yourself to qualify for the special group rate.  After January 21, 2011, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate.  A deposit equal to (1) one night’s room rate & tax is required to hold each reservation.  Cancellations made within 72 hours prior to arrival and no-shows will forfeit the initial deposit.  Check in time is 3:00 p.m., and check out is at 12:00 p.m.  Anyone arriving earlier than 3:00 p.m. will be checked in as soon as room(s) become available.  Guests checking out early will be assessed a $75.00 early departure fee.  Upon check in, guests will be asked to verify their departure date.  At that time, scheduled departure dates may be altered. 

Hotel Features, Services & Accommodations
Please visit the hotel website at www.austin.hilton.com for a full list of services & features.

Area Attractions, Events and Tourism
Please visit http://www.austintexas.org/ for additional city information & local events.

ADA
The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

* Please note that this event begins on Friday and ends on Sunday

We encourage you to make your travel arranges soon, as the LIVESTRONG Austin Marathon is Sunday, February 20th.

AMA TRAVEL PROGRAM
We are pleased to announce American Airlines as an official carrier for AMA.

DESTINATION CITY:  Austin
• 5% off the lowest applicable fare

For reservations, call 1 800.433.1790, and refer to the authorization number/promotion code below:
• 2321BX
Or go directly to
www.aa.com to book your flights.

Take advantage of a 5% discount on AA, American Eagle and AmericanConnections. It's simple!  After you have selected your flight(s) under the "Enter Passenger Details" tab, go to the "AA.com Promotion Code" field and enter in your Authorization Code.

Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.

Reservations and Ticketing
For reservations and ticketing information, call AmericanAirlines Meeting Services Desk, or have your travel professional call 1 800.433.1790 from anywhere in the United States or Canada, seven days a week, from 6:00 a.m. to 12:00 midnight (Central Time), and reference the authorization number shown above.  Reservations for the hearing and speech impaired are also available at 1 800.543.1586.  There is a $20.00 reservations service fee for tickets issued through AA reservations, and a $30.00 ticketing fee for tickets issued at the airport.  There is no fee for booking online.

Frequent Flyer Miles
Earn AAdvantage® miles for your trip. The AAdvantage program was the first airline frequent traveler program, and for more than 20 years has offered members the most innovative ways to earn travel awards.  Enroll online at www.aa.com.

TOWER TRAVEL
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations as well.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m.-6 p.m. CST or, you may contact them via email at association@towertravel.com

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

* Please note that this event begins on Friday and ends on Sunday

We encourage you to make your travel arranges soon, as the LIVESTRONG Austin Marathon is Sunday, February 20th.

RENTAL CAR
Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama  
or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:
http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null  
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com
To make a reservation online click here:
https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama  
or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

* Please note that this event begins on Friday and ends on Sunday

We encourage you to make your travel arranges soon, as the LIVESTRONG Austin Marathon is Sunday, February 20th.

Area Airports
From Austin-Bergstrom International Airport, AUS (7 miles):  Exit the airport and take Highway 71 west approximately 5.5 miles to I-35. Merge onto I-35 North and take exit 234C. Turn left at the first stop light (6th Street). Travel west on 6th street 4 blocks. Turn left onto Neches. The hotel is on the left on the corner of 5th & Neches.

Taxicabs
Taxis from the airport are approximately $25.00-$30.00 one-way.  The trip takes 15-20 minutes, depending on time of day & traffic.

Shuttle Service
SuperShuttle provides airport transportation to and from Austin-Bergstrom International Airport.  Upon arrival at the airport, claim your luggage and follow the signs from the baggage claim area to the SuperShuttle ticket counter (located just past baggage carousel 1).   
Please contact the hotel concierge or bell stand for your return trip to the airport. 
The shuttle service is $13.00 per guest, one-way (fares are subject to change without notice). 
Contact SuperShuttle at 1 512.258.3826 or 1 800.258.3826 or visit the website at www.supershuttle.com.

Parking
Self-parking is available at the hotel for $18.00 overnight.  Valet parking is available for $26.00 overnight and includes in & out privileges.  Rates are subject to change without notice.

Exhibit Opportunities for the 2011 Winter Marketing Educators Conference are Still Available!

Interested in reaching nearly 500 marketing educators?  Click here for more information or contact Lore Torres at ltorres@ama.org or by calling 312.542.9033.

For more information on the 2011 Winter Marekting Educators Conference Sponsors and Solution Providers, please select their company name to visit their website.

Platinum Sponsor:

PPAI (Promotional Products Association International)

Sponsors:

 

Welcome Reception
Direct Marketing Educational Foundation

 

Awards Luncheon
Pearson

Give-A-Way Sponsor:

Tote Bags
SAGE

Pen and Flyer
South-Western Cengage Learning

Exhibitors:

 Business Expert Press

 Marketplace

 Edward Elgar Publishing

 McGraw-Hill/Irwin

 Elsevier Inc.

 M.E. Sharpe, Inc.

 IIBD

 SAGE

 Interpretive Simulations

 Wessex Press

 LINKS-simulations.com  Wiley


Marketing Classics Press

 

Resource Station:

Miller Heiman, Inc.