SEO might be short and simple when said, but the concept and execution can be daunting, even to the most seasoned of marketers.
Join us from 10:00am to 1:30pm CT for this comprehensive virtual event, where you’ll have the opportunity to learn from today’s SEO thought-leaders, who will show you how to optimize your website and build your overall online presence.
You Will Learn:
- The basics of how to build a strong SEO program
- Keyword research best practices
- How to optimize your website
- Real examples of successful SEO
- How to build relevant links over time
- SEO ROI measurement tips for your SEO efforts
Download the Schedule
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Opening Keynote
Rand Fishkin
Co-Founder and
CEO
SEOmoz
Rand Fishkin is the CEO & Co-Founder of the web's most popular SEO Software provider, SEOmoz. He co-authored the Art of SEO from O'Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been written about in The Seattle Times, Newsweek and PC World among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. |
The Fundamentals of Great SEO
Every day, more than a billion people around the world perform billions of queries on search engines like Google and Bing. Reaching these searchers without having to pay by the click for pricey ads can do wonders for your traffic and customer acquisition. But, the process of ranking requires understanding how search engines work and how to optimize and market your content on the web. In this session, Rand will walk through the basics of SEO, provide a few expert-level tips and possibly include some hilarious Internet memes to help make the technical bits more fun! |
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Michael H. Fleischner
Founder
MarketingScoop.com
Author, SEO Made Simple
Michael Fleischner is an Internet marketing expert with more than 14 years of marketing experience. He has appeared on the TODAY Show, ABC World News, Bloomberg Radio, and other major media. Michael is the author of today's top-selling SEO book on Amazon.com, SEO Made Simple. He has also published other books such as PPC Made Simple, Article Marketing Made Simple, and the 30 Day SEO Success Guide. Michael coaches individuals and companies on SEO best practices and is also the Founder of MarketingScoop.com, The SCOOP Marketing Forum and Upward SEO Consulting. |
SEO: A Practical Approach
Search engine optimization can be rather complex - but it doesn't have to be. In this session you'll learn powerful techniques for optimizing your website and improving search engine rankings. Follow this step-by-step process for implementing an effective search engine optimization strategy, improve website rankings, and drive tons of organic traffic to your digital assets.
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David Waterman
Director, Search Engine
Optimization
The Search Agency
As the Director of Search Engine Optimization at The Search Agency, David Waterman manages all SEO efforts for an assortment of clients. He has over 7 years of Search Engine Optimization experience with a specific emphasis on content optimization and website taxonomy/organization. He sets strategy for a wide array of top-tier clients in various industries and has experience managing international search marketing teams and servicing international clients.
Erik Freeman
Director, Search Engine
Optimization
The Search Agency
Erik serves as the Director of Search Engine Optimization and has been with The Search Agency since 2007. Prior to joining TSA he co-owned and operated a web development company in San Diego. He also had experience working as a Director of Marketing in the Real Estate Industry and received management and IT experience in the garment industry.
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Brand Building and Increasing SEO Traffic: Bridging the Gap
Historically SEO has been viewed as an independent activity from traditional brand building. In fact, the two often worked against each other. Today, however, if you want to win online, you need to tie your brand building and traditional SEO tactics together more than ever before. During this session, David Waterman and Erik Freeman will provide ideas, perspectives and strategies on how to effectively bridge the gap between brand building and driving organic traffic to your website. |
Interested in virtual event sponsorship opportunities? Contact sales@ama.org for more information.
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