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Join the American Marketing Association for a half-day virtual forum Marketing and Neuroscience: What Drives Customer Decisions.
Neuroscience is an emerging technology that has practical applications to any marketing program. During this event Attendees will learn how neuroscience is being utilized by leading companies in their own marketing plans, which neuroscience –based techniques are most effective and how neuroscience can bring new insights to their current market research programs.
This half-day event takes place entirely online, offering all the benefits of a traditional conference without the travel and registration is free!
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Speakers: |
Barbara O'Connell
Senior Vice President,
Consumer Neuroscience Practice
North America, Millward Brown |
Increasing our Brainpower: Using Neuroscience Effectively
Scientific research in multiple fields, such as neuroscience, behavioral economics and psychology, has highlighted that consumers’ decisions are driven as much by gut instinct as considered thought. Yet how can marketers understand something as nebulous as “gut feel”? Over the past few years, there have been an increasing number of agencies who are deploying methods used by neuroscientists to answer marketing questions that conventional research cannot.
Barbara will talk about what information these methods can provide to marketers, when they make sense, and best practices to keep in mind when employing them. |
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Steven Walden
Senior Head of Research and Consulting
Beyond Philosophy
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Exploring the “Neuro” Frontier: 10 Psychological Principles of Customer Experience Management
Today, the ability to leverage employee and customer assets to extend brand impact, drive business results, and improve loyalty can make the difference between surviving and thriving. Learn about the 10 key psychological principles that organizations use in customer experience management and the business case for their use. |
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Andrew Pohlmann
Managing Partner Professional Services
NeuroFocus |
The Brain Makes Behavior: How Top Marketers Are Applying Neuromarketing Knowledge for Marketplace Success
Neuromarketing is on the global business community’s mind today. Few marketing firms offer the rare combination of top-tier neuroscience expertise and actual client applications to explain how to use this marketing research breakthrough in the real, not the theoretical, world.
Andrew will outline the ways in which authentic full-brain neurological testing is delivering targeted, reliable, and actionable learnings for companies around the globe. |
Thank you to our contributing partners!
