VirtualXchange: Driving Research Transformation

An Online Virtual Event powered by the American Marketing Association
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6/23/2011 9:30 AM - 6/23/2011 3:00 PM

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In 2010 the AMA Marketing Research Virtual Event brought together over 1,500 marketers and researchers from around the world for the industry's largest virtual event. On June 23, 2011 the tradition will be continued and this year’s full-day virtual conference promises attendees and partners an online learning experience focused on strategies and applicable how-to’s on marketing research that will provide attendees with the insights and tools they need to take charge of their future.

Registration is free! AMA members will receive exclusive access to conference speakers and confernece give-a-ways!

Join us for key insights into:

The Future of Market Research
Integrating new and established methods
Marketing research’s impact within an organization, how its perceived and what the end users really want
Using and integrating new technology to collect, integrate analyze and present research findings

Welcome!	9:45am CT
Kevin Clancy, Ph.D. Chairman, Copernicus Marketing Consulting & Research	10:00 - 10:45am CT Four Ways to Determine the Impact of Marketing Investments in 30 Days or Less Marketers typically have to wait six months to more than a year for performance information, only to find out that a campaign or program did not deliver to expectations. It doesn’t have to be this way. In fact, there are widely-available, proven methodologies for forecasting ROI within 30 days after a campaign is launched. Learn about 4 different tools including blogging analysis, modeling early returns, and assessments of campaign penetration that provide early insights into marketing campaign performance. Understand how to translate insights into actions to ensure marketing efforts meet performance objectives. Hear real-world examples companies that successfully employed the tools to get and keep marketing performance on track.
Mark Leichthammer Global Consumer Insights and Strategy -Industrial Products & Services Newell Rubbermaid	11:00 - 11:45am CT Insights in Action This presentation will provide real world examples of how Insights have been leveraged in new product development and marketing communications. In addition it will address how Newell Rubbermaid, has elevated the role of Consumer Insights within the Products and Services Business Unit.
Networking Break	11:45 - 12:15pm CT
Chris Frank VP Global Marketplace Insights American Express Paul Magnone Director, Global Business Development & Alliances Openet	12:15 - 1:15pm CT From Insight to Foresight -- Findings Answers in the Flood of Social Media Analytics This exclusive AMA session from the authors of ‘Drinking From the Fire Hose’ (Penguin/Portfolio Sep 2011), will highlight a simple roadmap of the right questions to ask to separate the wheat from the chaff, connect it to business, and then use it to shape your digital strategies. Breaking this current cycle of information overload will enable you to shift from insight to foresight.
Networking Break	1:15 - 1:45pm CT
Susan Casserly Griffin East Coast US Representative for ESOMAR and BrainJuicer C. Frederic John Senior Business Leader, Consumer & Market Intelligence MasterCard Worldwide	1:45 - 2:30pm CT Mothers Don’t Let Your Children Grow Up to be Cowboys – an Argument for Inspiring Young Professionals to Seek Market Research as a Career Research gets a bad rap these days: too many young grads see research only as data collection, or a dry statistical chore relegated to the lowly and unappreciated. How can we encourage young graduates so that they see market research as a viable and even desirable career choice? Susan will moderate a panel of research professionals on the challenge of inspiring, educating, incentivizing and mentoring the new crop of market researchers who will be future of the industry
Closing Remarks	3:30pm