Due April 9, 2010
The American Marketing Association Symposium for the Marketing of Higher Education strives to increase knowledge of how marketing principles and practices can be used by colleges and universities to build and maintain strong brands, achieve enrollment and fundraising success, improve competitive positioning, and maintain financial strength. The conference features over 30 general lecture sessions, which will be selected by a steering committee following a blind review process. Practitioners from areas including marketing, branding, communications, college/university relations, public relations, enrollment management, admissions, alumni relations, and development, as well as research and planning specialists, university policy makers, marketing faculty, and presidents are invited to submit speaking/paper proposals.
We are looking for proposals/papers that report on new and innovative strategies and tactics in higher education marketing. Popular topics include including image and brand building, buzz/viral marketing, marketing research, internal marketing, electronic marketing, new marketing channels, social media, Web 2.0 tools, emerging markets and trends, marketing organizational structure, marketing budgeting, web metrics, and marketing ROI. We are not looking for “case studies,” per se. Paper proposals should focus on specific successes and strive to provide detailed how-to content that Symposium participants can apply at their own institutions. Topics that address issues that are rarely encountered by other institutions are less desirable. The Symposium will not feature work/proposals about the teaching of marketing in higher education curriculums, but rather the practice of marketing at colleges and universities.
Proposals/papers are welcome from two-year colleges, four-year colleges and universities, and graduate, professional, and specialized schools. Preference in selection will be given to papers from professionals working at colleges and universities followed by proposals that would be presented jointly by agency/vendor and college representatives. Proposals from agencies or vendor firms that are not co-authored by a college or university professional are discouraged. Normally, no more than one proposal from the same college, university, or firm is accepted although you may submit more than one proposal for review.
Final selected authors will be required to submit their paper to the AMA for publication in the professional proceedings journal. These authors are also required to present their work at the Symposium. We ask that all potential contributors determine in advance whether they will be able to travel to the Symposium, in the event the submission is selected. One presenter per session will receive a complimentary registration to the conference. Travel expenses for all presenters and registration fees for secondary or tertiary presenters are not paid by the AMA; they are the responsibility of the presenter(s).
Questions?
Lynn Reyes, Program Manager, AMA, 312.542.9075, lreyes@ama.org
Elizabeth Scarborough, Symposium Chair and CEO, SimpsonScarborough, 646.250.5551, es@SimpsonScarborough.com