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Strategic ROMI: San Francisco 

Courtyard San Francisco Downtown - 299 Second Street 
San Francisco , CA  94105 
3/23/2011 8:15 AM  - 3/23/2011 4:45 PM 

Details Schedule Registration Travel Exhibitors

CERTIFICATE OF COMPLETION:
Attendees of this event will have the opportunity to receive a certificate of completion. 90% or above score on the course exam is required. Certificate is optional.

Click Here to Listen to a Sneak Peek

Strategic ROMI:
Strategic Measurement and Communications of Your Marketing Strategy- The Keys to Successful Marketing Leadership in an Uneven Economy

Now, more than ever, marketers’ ability to demonstrate true top line results is vital to their very existence. Volume of sales or percentages of market share are no longer sufficient measures. Today’s environment requires solid financial models and measurement tools that are backed by winning communication strategies. The end result: The demonstration of top line results driven by indispensable marketing efforts.

AMA’ Strategic ROMI Spotlight Forum brings strategy and practicality together. Our expert facilitators will go beyond just providing you with actionable tools for developing and executing a solid ROMI model. They will equip you with strategic methods for effectively communicating marketing objectives, and garnering buy-in of those objectives at all levels. It is through this strategic/tactical coupling effect that true marketing results are experienced.

Discussion Points Include:

  • The Key Components to Successful ROMI Measurements
  • A Proven ROMI Formula
  • Creating and Executing a ROMI Plan
  • To Spend or Not to Spend: Leveraging Results to Improve Spending Decisions
  • Developing a Communication Strategy for your ROMI Initiative
  • Strategically Aligning ROMI to Business Objectives
  • Garnering Buy-In throughout the Organization

Top 3 Take-Aways

  • Creating an Actionable ROMI Formula and Project Plan
  • Develop a Communication Strategy to Maximize Adoption of Marketing Objectives
  • Improve Purchasing Decisions and Gain Deeper Understand of Market Behavior
  • Highlight Marketing’s Indispensability through Showcasing Top-Line Results

Facilitators

Chris Brown, CEO, MarketCulture Strategies Inc.

Scott Hamilton, Senior Partner, Co-founder, Allign

08:15 AM – 09:00 AM  
REGISTRATION AND CONTINENTAL BREAKFAST

09:00 AM – 09:05 AM  
INTRODUCTIONS AND PRE-EVENT PERSPECTIVES

09:05 AM - 09:30AM    
The Key Components to Successful ROMI Measurements

09:30 AM - 10:15 AM   
A Proven ROMI Formula

10:15 AM - 10:30 AM   
BREAK

10:30 AM – 11:15 AM  
Creating and Executing a ROMI Plan

11:15 AM – 12:00 PM   
To Spend or Not to Spend: Leveraging Results to Improve Spending Decisions

12:00 PM -01:00 PM     
LUNCH

01:00 PM – 01:45 PM    
Developing a Communication Strategy for your ROMI Initiative

01:45 PM – 02:00 PM    
BREAK

02:00 PM – 02:45 PM    
Strategically Aligning ROMI to Business Objectives

02:45 PM – 03:00 PM    
BREAK

03:00 PM – 03:45 PM    
Garnering Buy-In throughout the Organization

03:45 PM – 04:30 PM    
THE NEXT PRACTICES

04:30 PM – 4:45 PM      
Q&A

 

Hotel Air Travel Rental Car Ground Transportation

Spotlight Forum Hotel Location 
Courtyard San Francisco Downtown
299 Second Street
San Francisco, CA 94105 
Phone:  1 415.947.0700
Fax:  1 415.947.0800
Toll-free:  1 800.321.2211
Hotel Website: www.marriott.com/sfocd  

Welcome to the Courtyard Downtown San Francisco Hotel by Marriott, an urban Courtyard located just blocks from MOMA, the Moscone Center and the Embarcadero. Experience the Downtown San Francisco hotel which is right at home among the cafes and galleries of the eclectic SoMa (South of Market) district. Union Square, the Metreon Entertainment Complex and AT&T Park are also nearby. The Downtown San Francisco Hotel Package offers the amenities of a luxury hotel such as valet parking, a Starbucks and Whispers Bar and Grill in the lobby, Jasmines Restaurant for breakfast, room service, event catering, indoor pool, and complete fitness room at a price that other luxury hotels cannot touch. Here to work? Enjoy the large work desk and free high-speed internet available in all rooms.

Rates: $169.00 single/double (plus applicable state & local taxes, currently 15.5% + $0.34 CA tourism fee, which are subject to change without prior notice)
Rates are based on availability.
Rates include complimentary in-room high speed internet access

Please call 1 415.947.0700 or 1 800.321.2211 & reference the American Marketing Association Spotlight Forum to make reservations.
The cut-off date for reservations is March 1, 2011. After March 1, 2011, reservations will be accepted based on availability and at the prevailing rate.

In order to confirm a reservation, the hotel will require a credit card or first night’s room & tax deposit, refundable up to 6:00 p.m hotel time on the day of arrival.  Cancellations made after 6:00 p.m. hotel time on the day of arrival & no-shows will forfeit the initial deposit.

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as room(s) become available. Guests checking out early may be assessed an early departure fee.  Upon check in, guests will be asked to verify their departure date.  At that time, scheduled departure dates may be altered. 

Area Attractions, Events and Tourism
Please visit http://www.onlyinsanfrancisco.com/ for additional city information.
 
ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Directions & Transportation
Area Airports
From San Francisco - SFO

Distance: 14 miles N
Driving directions: Exit airport heading north on Highway 101 toward San Francisco. Follow 101 North until it intersects with Highway 280. Take 280 North toward Port of San Francisco. Highway 280 will turn into King Street. From King Street, turn left on 2nd Street. Hotel is on the right at the corner of 2nd and Folsom.

Estimated taxi fare: $40.00 (one way)

Airport Shuttle Service (Operated by SuperShuttle)
SFO – Claim your luggage (lower level). Proceed to the upper level and outside to the curb. Follow the SuperShuttle signs to get to the SFO Airport agent (in teal green jackets) and they will arrange your SuperShuttle transportation to your destination. You will wait for your van at Terminal 1 (across from Air Canada) or Terminal 3 across from United door #3.
Please visit http://www.supershuttle.com/ for more information or call 1 800 BLUE VAN (1 800.258.3826).
Single Fare One-Way: $17.00 (subject to change without notice)

From Oakland - OAK
Distance: 18 miles NW
Driving directions: Exit airport following signs to Highway 880 North. Enter highway heading north following signs toward San Francisco. Cross Bay Bridge into San Francisco and exit the Bay Bridge at the Harrison Street Exit (left side). At the bottom of the ramp turn left on Harrison. Go two Blocks and turn Right on Second. Hotel will be on your right.

Estimated taxi fare: $60.00 (one way)

Airport Shuttle Service (Operated by SuperShuttle)
OAK - Advanced reservations are required. Please call 1 800 BLUE VAN (1 800.258.3826) to make your reservations. Upon arrival call the same 800 number, select option 1 and provide your reservation number so we can accommodate you. Please wait for your SuperShuttle van across from Terminal 1, shelter number 3, at the “Door to Door Reservation” zone.
Please visit http://www.supershuttle.com/ for more information or call 1 800 BLUE VAN (1 800.258.3826).
Single Fare One-Way: $27.00 (subject to change without notice)

From San Jose - SJC
Distance: 46 miles NW
Driving directions: Start going towards the Airport Exit on Airport pkwy. Turn Left on Guadalupe pkwy. Take the US-101 North ramp towards San Francisco. Merge on US-101 NORTH- stay on this for approximate 40 miles. Take the I-280 exit towards Daly City/Port of San Francisco. Continue on I-280 NORTH ramp towards PORT OF SF. Merge on I-280 NORTH. I-280 becomes King Street. Turn left on 2nd Street and Hotel is on the right at the corner of 2nd and Folsom.

Estimated taxi fare: $167.00 (one way)

Airport Shuttle Service (Operated by SuperShuttle)
SJC – Advanced reservations are required. Please call 1 800 BLUE VAN (1 800.258.3826) to make your reservation. Upon arrival call the same 800 number, select option 1 and provide your reservation number so we can accommodate you. Please wait for your SuperShuttle van by the “Prearranged Pickup” sign located on the curb.
Please visit http://www.supershuttle.com/ for more information or call 1 800 BLUE VAN (1 800.258.3826).
Single Fare One-Way: $125.00 (subject to change without notice)

Public Transportation
Please visit the following websites for more information:
http://www.bart.gov/
http://www.sfmta.com/
http://www.caltrain.com/  

Parking at the Hotel
Valet Parking is available at the Courtyard San Francisco Downtown
Daily fee: $43.00 plus applicable taxes, currently 15.5% (subject to change without notice)
Valet parking includes in & out privileges.

There are no exhibitor or sponsorship opportunities for this event.