Cost:
AMA Member- Complimentary
Non-member- $39.95
It’s as inevitable as it was with Web 2.0, your CEO or VP plops down the airline magazine in front of you where they just read an article about “the cloud” and want to know who, how, when, why and what we are doing with it. At the core it’s simply an infrastructure shift, but it does have reaching implications for how we market online; from things as basic as our Websites, search strategies, landing pages, our social marketing tactics, the technologies we choose and recommend, to how we measure success.
Want to find out the convergence of marketing and the cloud affects you and your client’s marketing tactics? Attend this presentation and hear a panel of industry thought leaders, lead by social media blogger Robert Scoble, discuss what the Cloud means for online marketing and how we can include it in our marketing bag of tricks.
You'll Learn:
- The basics of what the cloud is and how it’s relevant to you and your clients.
- What the cloud has to do with online marketing and how the technology and tactics differ per medium whether it be display ads, search, social marketing, email or rich media.
- Where it’s all going and what does it ultimately mean for my business.
If you have a burning question you'd like to pose to the panel please email, acarbonara@ama.org.
8:30 - 9:00am: Breakfast
9:00 - 9:15am: Welcome: AMA Representative
9:15 – 9:45am: Dax Moreno, Rackspace
What is the Cloud and how do I find the silver lining?
We’ve all asked the question, what is the cloud and how can I use it. In this presentation we’ll take a step back a bit and discuss what the cloud really is, what it means for your agency and ultimately what it means for your clients. Then we’ll see how other successful organizations are using the power of rich media and hybrid cloud technologies.
9:45am - 10:30am: Robert Rose, CrownPeak
Content in the Cloud: The 5 things that turns content into conversions
Online marketing revolves around the Web and the Web revolves around content, but this means that managing your content isn't just confined to your Website anymore. It's wherever you, your prospects and your customers are: whether that be microsites, landing pages, social networks, communities, email, search or your Website. Content is at the core of all of these activities and managing them should be at the core of your online marketing. Learn the top 5 things that you’re not doing with your online marketing to turn content into conversions.
10:30 - 10:45am: Break
10:45 - 11:30 am: Keynote: Robert Scoble, Rackspace® Hosting
Where’s that cloud going?
In our keynote presentation Robert Scoble will answer the question where’s that cloud going? Join the experiment as he discusses social media best practices with a case study on his newest venture, Building 43, and where it will take the convergence of social media, online marketing and cloud based applications.
11:30 am - 12:00pm: Panelist Q&A
CrownPeak offers nonprofit marketers the easiest way to create, edit, manage and publish the content on their Web site. How easy? The CrownPeak CMS is built for the non-technical user, with an intuitive graphical interface, to quickly create and update pages on their Web sites, micosites or landing pages. And there’s no risk, because CrownPeak is delivered as a Software-as-a-Service so there’s no software to install and no hardware to buy, cancel your subscription anytime with 30-days notice. You get all the functionality you expect for a fraction of the cost. The result is easier, faster and less expensive web content management. www.crownpeak.com