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Social Media Monitoring & ROI 

84 Fifth St. NW 
Atlanta , GA  30308 
11/4/2010 8:00 AM  - 11/4/2010 5:00 PM 

Details Schedule Registration Travel Exhibitors

PLEASE NOTE: This Event is Not Going to Be Held

Click Here to Listen to a Sneak Peek!

Social Media Monitoring & ROI: Turning Insights into Action

Now more than ever, consumers are expressing their opinions online. Are you monitoring what they are saying about you? Is it positive or negative? How does it compare to your competition? And most importantly, are you leveraging your insights to demonstrate ROI by improving customer service, generating leads and increasing your brand equity?

In this Forum, social media monitoring experts will delve deep into these issues, while providing perspective on the current and future social media monitoring landscape. You will walk away with proven tools (including free!) to help you optimize your monitoring in online social networks like Facebook, Twitter, LinkedIn, as well as blogs. Come the end of the day, you will be ready to embracing the exciting opportunities of social media monitoring, and will be stronger for it!

Top 3 Take-Aways:
1. Gain an Understanding of the Social Media Monitoring Landscape: What Tools are Available (Including Free) and Who Is ‘Winning’ in SMM?

2. Learn How to Turn Insights into Action: Demonstrating ROI

3. Improve your Marketing Decision Making: A Case Study

PLEASE NOTE: This Event is Not Going to Be Held

PROGRAM AGENDA

08:00 AM – 09:00 AM       
Registration & Continental Breakfast
 

09:00 AM – 09:30 AM       
Social Media Monitoring: Attendee Assessment
                                                                 
09:30 AM – 10:30 AM       
The Social Media Monitoring Landscape 
What is currently being done? What are the future possibilities? Who’s ‘winning’ the race? And how are they winning it?

10:30 AM – 11:00 AM                     
Break

11:00 AM – 12:00 PM                     
Coping with the Negative: Don’t Panic
A case studies on what happens when a crisis hits…

12:00 PM – 01:00 PM                     
Lunch

01:00 PM – 02:30 PM                     
Interactive Session: Turning Insights into Action
I’ve listened, I’ve captured…now what?

2:30 PM – 3:00 PM                                          
Break

3:00 – 4:30                                            
Case Study:
Quantifying Social Media Monitoring for Better Marketing Decision Making
Applying lessons learned and sharing successes experienced

04:30 PM – 05:00 PM       
Q&A

05:00 PM                        
Briefing Adjourn

Hotel Air Travel Rental Car Ground Transportation

Spotlight Forum Conference Center Location:
Georgia Tech Global Learning Center
84 Fifth St. NW
Atlanta, Georgia 30308
Phone: 1 404.385.6203
Fax: 1 404.385.1408
Website: www.gatechcenter.com

Located in Midtown Atlanta, the Georgia Tech Global Learning Center is a professional meeting and learning facility ideal for corporate meetings, conferences, and seminars.  The center features more than 32,000 square feet of meeting space, including a wireless environment.

Recommended Hotels:
Georgia Tech Hotel
800 Spring St.
Atlanta, GA 30308
1 800.706.BUZZ (2899)
http://www.gatechhotel.com/
The hotel has limited availability during the week. Call early to book your room.

Regency Suites Hotel
975 W. Peachtree St. N.W.
Atlanta, GA 30309
Reservations:  1 404.876.5003
http://www.regencysuites.com/  
The Regency Suites is located directly on the Tech Trolley Line, a free shuttle service.  Board the trolley on the south side of the Midtown MARTA Station. The trolley’s first stop is directly across the street from the Georgia Tech Global Learning Center.

Renaissance Atlanta Downtown Hotel
590 W. Peachtree St. N.W.
Atlanta, GA 30308
Reservations:  1 404.881.6000
http://www.marriott.com/hotels/travel/atlbr-renaissance-atlanta-hotel-downtown/  
The remodeled Renaissance Atlanta Downtown Hotel is a three-block walk to the Georgia Tech Global Learning Center.

Georgian Terrace
659 Peachtree St.
Atlanta, GA 30308
Reservations:  1 800.651.2316
1 404.897.1991
http://www.thegeorgianterrace.com/  
The Georgia Terrace is located about four blocks from the Georgia Tech Global Learning Center.

Area Attractions, Events & Tourism
Please visit http://www.atlanta.net/ for additional city information.

ADA
The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Travel
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Rental Car
For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs. Special rates have been negotiated for you.  Please contact 1 800-331-1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number:  D098599.

Directions:
Georgia Tech Global Learning Center is conveniently located in Midtown Atlanta at the intersection of Fifth and Spring streets in Technology Square, right off Interstate 85/75.

Using MARTA
Simply take a north-south train to the Midtown MARTA station. Then catch the free Tech Trolley on the Peachtree Place station exit. We're the first stop before the trolley enters the main Georgia Tech campus. Cross the street, go through the courtyard to enter the Center. The trolley
runs every six minutes from 7:30 a.m. until 7 p.m. Monday through Friday during fall and spring semesters. For more trolley information, visit www.parking.gatech.edu then follow the Tech Trolley link.

Directions from the North Avenue MARTA station: Head north on West Peachtree Street until you reach Fifth Street. Turn left onto Fifth Street and go one block. Cross Spring Street at the pedestrian crossing. You will pass the Georgia Tech Hotel and retail shops until you reach the courtyard. Turn left, go through the courtyard to enter the Georgia Tech Global Learning Center.

Driving
From the Atlanta Hartsfield Jackson Airport ATL or south Atlanta (Interstate 85/75 north): Take Interstate 85/75 north to the 10th/14th Street exit (Number 250). Continue straight for .1 mile on Williams Street and turn right onto 10th Street. Travel .1 mile and turn right onto Spring Street. Travel approximately .4 mile on Spring Street to Fifth Street (Barnes & Noble at Georgia Tech Bookstore on your left and the Georgia Tech Hotel on your right), then proceed a half block farther and turn right at the next light into the parking deck. Park on the second level (blue level), from there enter the Georgia Tech Global Learning Center.

From northeast or northwest Atlanta (Interstate 85/75 south)*: Take Interstate 85/75 south to the Techwood Drive/14th Street/10th Street exit (Number 84). Turn left on 14th Street. Travel .2 mile and turn right on Spring Street. Travel about .7 mile on Spring Street to Fifth Street (Barnes & Noble at Georgia Tech Bookstore on your left and the Georgia Tech Hotel on your right), then proceed half block farther and turn right at the next light into the parking deck. Park on the second level (blue level), from there enter the Georgia Tech Global Learning Center.
*If you are coming from north Atlanta, take Georgia 400 south to Interstate 85/75.

From east or west of Atlanta (Interstate 20): Take Interstate 20 to Interstate 85/75 north to the 10th/14th Street exit (Number 250). Continue straight for .1 mile on Williams Street and turn right onto 10th Street. Travel .1 mile and turn right onto Spring Street. Travel approximately .4 mile on Spring Street to Fifth Street (Barnes & Noble at Georgia Tech Bookstore on your left and the Georgia Tech Hotel on your right), then proceed a half block farther and turn right at the next light into the parking deck. Park on the second level (blue level), from there enter the Georgia Tech Global Learning Center.

Shuttle Service
Airport transportation is available through “The Atlanta Link” shuttle service, located at the ground transportation level area outside the airport.  Fares to Midtown are approximately $18.50 one-way and $33.00 round trip (fares are subject to change without notice).  Please call 1 866.545.9633 or 1 404.524.3400 or visit http://www.theatlantalink.com/.

Taxicabs
A taxicab to Midtown will cost approximately $30.00-$40.00 from Hartsfield-Jackson Atlanta International Airport, depending on the number of passengers.

Parking
Finding a close and convenient parking space is easy. The Technology Square parking deck, attached to the Center, is accessible from Spring Street. Hourly rates range from $1.50 for less than an hour to $10 for the day. Rates are subject to change without notice.

No sponsorship or exhibit opportunities available.