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AMA Research and Strategy Summit

Hilton Orlando Bonnet Creek
14100 Bonnet Creek Resort Lane, Orlando, FL 32821
9/11/2011 12:00 PM - 9/14/2011 3:00 PM

Details Schedule Registration Travel Exhibitors
 
Research is undergoing a major transformation. That's why the AMA's Annual Marketing Research Conference has a new name and a new focus.  With the role of research expanding to include driving strategy and informing critical business decisions, we're bringing together the brightest minds in research for elevated discussions and planning.  We'll examine integrating new and existing technologies and methods; the expanding role of research in your organization; the impact of these changes on your career; and the future of research.
 
The AMA Research and Strategy Summit 2011 will feature client case studies, client-only programming, and lots of opportunities to share your thoughts with peers and industry experts.
 
Don't miss this premier marketing research event - register today!
2011 Program Brochure
 
Can’t make it to this year’s summit?  Join us online September 12th for a LIVE streaming of the event (free to AMA members)!
Learn more.
 
Congratulations to our 2011 award winners!
2011 4 Under 40 Award - Amanda Durkee, Martijn van Kesteren, Pravin Shekar and Orlando Wood

  Featured Speakers
  
   Tony Palmer
Senior Vice President & CMO,
Kimberly-Clark Corporation
   
Kay-Yut Chen
Principal Scientist, Hewlett Packard
   
Professor Byron Sharp
Director, Ehrenberg- Bass Institute
Professor of Marketing, University of South Australia
 Sumita Singh  
Sumita Singh
SVP & Global Head of Customer Knowledge Management,
Thomson Reuters
Jeff Mercer
Director of Market Research
Microsoft
 
Ian Lewis
Director, Research Impact Consulting, Cambiar LLC
 
 
Lisa Wilson
Director of Consumer Insights,
UnitedHealthcare Medicare & Retirement
 Listen to a sneak peek podcast with Lisa.

Tom DeRuyck
Head of Research Communities, InSites Consulting
Listen to a sneak peek podcast with Tom.
 
 
Follow us on Twitter: #AMARESEARCH
 
Join the conversation on AMAConnect
The
AMAConnect™ Marketing Research Group is a community for both qualitative and quantitative market researchers to share best practices, ideas and information related to consumer insights.
Join today!
 
For the David K. Hardin Memorial Award best article of 2010

Complete Conference Program

Agenda at-a- Glance:

Sunday, September 11
5pm - 5:30pm New Attendee Orientation
5:30pm - 7pm Opening Reception
 
Monday, September 12
8am - 5pm Sessions (General Sessions and Breakouts)
5pm - 6:30pm Networking Reception
 
Tuesday, September 13
8am - 5pm Sessions (General Sessions and Breakouts)
8pm - 10:00pm AMA Afterdark/Social Activity TBD
 
Wednesday, September 14
8am - 12noon Sessions

 

Hotel Air Travel Rental Car Ground Transportation

For an important warning about possibly fraudulent activity concerning booking travel arrangements, please click here for more information


Conference Hotel Location:
Hilton Orlando Bonnet Creek
14100 Bonnet Creek Resort Lane
Orlando, Florida 32821
Phone: 1 407.597.3600   
Fax:  1 407.597.3601
Reservations: 1 800.HILTONS
Hotel Website: www.hiltonbonnetcreek.com 

Room Rates:
$149.00 Single/Double occupancy per night
(plus applicable state & local taxes, currently 13%)

A special group rate is available at the Waldorf Astoria Orlando, based on availability:
$199.00 Single/Double occupancy per night
(plus applicable state & local taxes, currently 13%)

Rates are available three days prior and post of the meeting dates, based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

To make your hotel reservation online, please visit:
http://www.hilton.com/en/hi/groups/personalized/O/ORLHHHH-ZAMEM-20110911/index.jhtml?WT.mc_id=POG

The reservation cut-off date is Friday, August 12, 2011.
The AMA has negotiated special group rates for the American Marketing Association. You must make your hotel reservations by August 12, 2011 and request the American Marketing Association room block to qualify for the special group rate. After August 12, 2011, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A deposit equal to (1) one night’s stay is required to hold your reservation. Deposits are refundable if cancellations are received three (3) days prior to arrival and a cancellation number is obtained.

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Orlando's newest AAA 4-Diamond hotel is located near Walt Disney World® Resort and is nestled on a 482-acre nature preserve.  The resort amenities include 12 dining and lounge options, lagoon-style pool with lazy river, complimentary deluxe transportation to and from the Walt Disney World® Theme Parks and Downtown Disney® Area, and adjacent Spa by Guerlain® and championship golf club. The 1,001 guest rooms and suites are restful, private retreats with outstanding amenities and services provided by the professional staff. An equally sublime, but entirely different sort of experience awaits at the exclusive European Spa by Guerlain®. Or play an inspired round of golf on the beautifully serene Rees Jones-designed course. Swim in the free-form lagoon-style pool with water slide. 

Surrounded on three sides by Walt Disney World® Resort, Bonnet Creek combines the best of two spectacular and adjacent properties – Waldorf Astoria® Orlando, the first newly built Waldorf Astoria since the legendary original in New York City, and Hilton Orlando Bonnet Creek.

2 miles to Epcot® and 2.5 miles to Downtown Disney® Area
3 miles to Disney's Hollywood Studios™
3 miles to Disney's Typhoon Lagoon Water Park and 3.5 miles to Disney's Blizzard Beach Water Park 
6 miles to Magic Kingdom® Park and 6.5 miles to Disney's Animal Kingdom® Theme Park
8 miles to SeaWorld Orlando and Discover Cove
10 miles to Aquatica
12 miles to Universal Orlando, Islands of Adventure, and City Walk

  For an important warning about possibly fraudulent activity concerning booking travel arrangements, please click here for more information

Hotel Features, Services & Accommodations
Please visit the hotel website at www.hiltonbonnetcreek.com for a full list of services & features.

Area Attractions, Events and Tourism
Visit the Orlando Convention & Visitors Bureau website at http://www.visitorlando.com/.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA TRAVEL PROGRAM
We are pleased to announce American Airlines as an official carrier for AMA.

DESTINATION CITY:  Orlando (MCO)
• 5% off the lowest applicable fare

For reservations, call 1 800.433.1790, and refer to the authorization number/promotion code below:
• 2491AH

Or go directly to www.aa.com to book your flights. 

Take advantage of a 5% discount on AA, American Eagle and AmericanConnections. It's simple!  After you have selected your flight(s) under the "Enter Passenger Details" tab, go to the "AA.com Promotion Code" field and enter in your Authorization Code.

Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.

Frequent Flyer Miles
Earn AAdvantage® miles for your trip. The AAdvantage program was the first airline frequent traveler program, and for more than 20 years has offered members the most innovative ways to earn travel awards.  Enroll online at www.aa.com.

TOWER TRAVEL
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 am-6 pm CST.  Or, you may contact them via email at association@towertravel.com

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama
or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:
http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com
To make a reservation online click here:
https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama
or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Area Airports

Orlando International Airport

Shuttle Service
Airport Transportation
Mears Transportation provides shuttle service to & from the Orlando International Airport. 
For more information & to make reservations, please visit http://www.mearstransportation.com/services/shared-ride.htm or call 1 407.423.5566.
Rates are approx. $21.00 one way and $34.00 roundtrip.  Rates are subject to change without notice.  

Walt Disney World® Theme Parks Transportation
Hotel guests enjoy complimentary private direct transportation to and from Magic Kingdom® Park, Epcot®, Disney's Hollywood Studios™, Disney's Animal Kingdom® Theme Park, and Downtown Disney® Area.

Parking at the Hotel
The Hotel offers self parking for $13.00 plus tax per day and valet parking for $20.00 plus tax per day.  Rates include in & out privileges and are subject to change without notice.

For more information on conference sponsorship or exhibit opportunities, contact Lore Torres at 312.542.9033 or email us at:  ltorres@ama.org.

For more information on the sponsors and solution providers at the 2011 Research and Strategy Summit, please select their company name to visit their website.

To view the Online Service Manual, click here.

For an important warning about possibly fraudulent activity concerning booking travel arrangements, please click here for more information

Platinum Sponsors and Exhibitors:

 
Maritz Research
Tote Bag Sponsor



NetBase

 


Research Now
Welcome Reception Sponsor
 

Survey Sampling International

Sponsors and Exhibitors:




Bellomy Research, Inc.
After Dark Reception

 

Offerwise Hispanic Research
Break Sponsor

 

The Pert Group
Tuesday Luncheon Sponsor
 
Transperfect Translations
Monday Reception Sponsor

Media Partner and Exhibitor:

 

GreenBook
 

Market Research Bulletin
 


Qualitative Research Consultants Association (QRCA)
 

Quirk's Marketing Research Review
 


University of Georgia (MRII)
 




Give-a-way Sponsors and Exhibitors:

GroupNet
Note Pad Sponsor
The Sample Network
Lanyard Sponsor 
   

Exhibitors:

 AIP iSURVEY
   
 American Directions Group Jackson Associates Research, Inc.
   
 Americas Survey Company Luminosity Marketing
   
 Amplify Research Partners Marketing Systems Group 
   
 AnswerQuest MarketSight 
   
 Authentic Response, Inc. MRSI (Marketing Research Services, Inc. 
   
 Brand Keys The Olinger Group 
   
 Burke, Inc. Olson Research Group, Inc. 
   
 CLS Lexi-Tech LTD. Online Survey Solution 
   
 Confirmit ORC International 
   
Copernicus Marketing Consulting and Research Panel Direct 
   
 Cvent Precision Opinion
   
 EFG Research Proactive Worldwide, Inc. 
   
 Epocrates Provalis Research 
   
 Evalueserve, Inc. Quick Test/Heakin 
   
 Focus & Testing SIS International 
   
 GutCheck Toluna 
   
 iModerate Research Technologies Universal Survey 
   
 Infosurv uSamp
   
 Issues and Answers Network, Inc.