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Marketing Research Boot Camp Houston 

Courtyard by Marriott Houston Galleria   
2900 Sage Road, Houston , Texas  77056 
12/6/2011 8:00 AM  - 12/7/2011 12:00 PM 

Details Schedule Registration Travel Exhibitors
Reinforce and focus your marketing research skills. This highly interactive program, facilitated by an experienced marketing research professional, can provide you with the knowledge and tools you need to develop and manage research projects to meet your specific goals. No prior marketing research experience is required!

What You Will Learn

• How marketing research works to help achieve strategic and tactical marketing goals
• Fundamentals of research including:
- How to Initiate a Project, Including Developing Research Objectives and Setting Action Standards
- Translating information needs into research questions
- Questionnaire design
- Data collection methods
- Qualitative, quantitative, and experimental research methods
- Analytical techniques such as cross tabs, correlation and other statistical testing methods (for non-statisticians)
- Reporting, action planning and feedback loops

Who Should Attend

 Marketing researchers new to the field
 Seasoned marketers who need an introduction or refresher to marketing research, and
 Marketing practitioners who interface with marketing research suppliers

Agenda

Day 1:
8:00 – 8:30 Continental Breakfast
8:30 Program Begins
5:00 End of Day 1
Lunch and Breaks provided
Day 2:
8:00 – 8:30 Continental Breakfast
Noon – End of Day 1
Break provided
The specific items covered in Day 1 and Day 2 are tailored to the needs of the attendees.
Additional Topics include.
-          Market Segmentation
-          Attitudes and Usage Studies
-          New Product Development
-          Product Design and Pricing

Hotel Air Travel Rental Car Ground Transportation

Boot Camp Hotel Location 
Courtyard by Marriott Houston Galleria
2900 Sage Road
Houston, TX 77056
Phone: 1 713.622.3611
Fax: 1 713.622.3204
Website: www.marriott.com/HOUGC  

When looking for a hotel with convenient access to everything Houston has to offer, you can always count on the Courtyard by Marriott Houston by the Galleria to exceed your expectations. Rising 15 stories into the skyline, this brand-new hotel provides contemporary, upscale lodging at surprisingly moderate rates. The new Courtyard by Marriott Houston Galleria is in the heart of Houston's best shopping district, as well as central to corporate offices for Bechtel, Schlumberger, Accenture, Capital One, Lucent Technologies, ExxonMobil, Shell, Chevron, Wachovia, and more. Located minutes from downtown, the George R. Brown Convention Center, Reliant Stadium, Minute Maid Park, the Toyota Center, and the Houston Museum District.

Rates: $159.00 single/double occupancy (plus applicable state & local taxes, currently 17%, which are subject to change without prior notice)
Please call 1 800.321.2211 & reference the AMA to make reservations. Rates are based on availability.

The cut-off date for reservations is November 7, 2011. After November 7, 2011, reservations will be accepted based on availability and at the prevailing rate.  Reservations must be accompanied by a first night room deposit. The deposit is refundable if cancellation notice is received at least 24 hours prior to arrival.

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as room(s) become available. Guests checking out early may be assessed an early departure fee.  Upon check in, guests will be asked to verify their departure date.  At that time, scheduled departure dates may be altered. 

Area Attractions, Events and Tourism
Please visit http://www.visithoustontexas.com/ for additional city information.
 
Conference Attire 
Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com.  

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama
or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:
http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com.  
To make a reservation online click here:
https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama
or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Directions & Transportation
George Bush Intercontinental/Houston Airport - IAH
Hotel direction: 27 miles SW
Driving Directions: South out of airport to Beltway 8, 3 miles to I-45 South, 10 miles to I-610 West, 10 miles to Westheimer exit, right 1/4 mile to Sage, right one block- on the right.
 
Estimated taxi fare: $60.00 (one way)

Airport Shuttle Service (Operated by SuperShuttle)
IAH - After you claim your luggage, proceed to one of the SuperShuttle ticket counters, which are located inside the baggage claim area on the lower level.
Please visit http://www.supershuttle.com/Default.aspx for more information or call 1 800 BLUE VAN (1 800.258.3826).
Single Fare One-Way: $25.00 (subject to change without notice)

Houston/William P Hobby - HOU
Hotel direction: 16 miles NW
Driving Directions: I-45 North, 6 miles to Hwy. 288 South, 5 miles to Hwy. 59 South, 6 miles to I-610 north and exit at 8C-Westheimer. Left one mile Sage and left one block.

Estimated taxi fare: $50.00 (one way)

Airport Shuttle Service (Operated by SuperShuttle)
HOU - After you claim your luggage, proceed to the SuperShuttle ticket counter, which is located inside the baggage claim area on the lower level.
Please visit http://www.supershuttle.com/Default.aspx for more information or call 1 800 BLUE VAN (1 800.258.3826).
Single Fare One-Way: $24.00 (subject to change without notice) 

Parking at the Hotel
Self parking is available at the hotel for $15.00 per day (subject to change without notice), and includes in & out privileges.  Hourly rates are $2.00 per hour for up to 4 hours.  Self parking is provided at the hotel on a space available basis.