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SMART xChange Track: Marketing Research Executive Forum 

Westin Michigan Avenue  
Chicago , Illinois   
5/5/2010 3:00 PM  - 5/7/2010 12:00 PM 
Register by 4/5/2010 5:00 PM  for early registration fee

Details Schedule Registration Travel Exhibitors

The Marketing Research Executive Forum (MREF), a dedicated track of the SMART xChange, will provide an intimate platform for exchange among senior executives leading research organizations in today’s hyper-competitive environment.

Benefits of Attending:

  • Apply Lessons Learned from Client-side Success Stories
  • Integrate New Strategies for Reducing Risk, Increasing Accountability and  Improving Results
  • Identify Emerging Trends and Understand Their Impact on Reaching Business Objectives
  • Build and Deepen Relationships through Strategic Dialogue and Interaction with your Senior-level Counterparts

The 3-day roster of speakers, panelists, and workshop moderators includes:  

Brad Smallwood, Director, Pricing and Analytics, Facebook

Janet Gallent, VP, Consumer Insights & Innovation Research, NBC Universal

Bob Calamari, Senior Vice President, Bank of America

Agenda

Wednesday, May 5th, 2010

3:30pm - 5:00pm         Opening Keynote Presentations

5:15pm - 6:45pm         Networking Event

Thursday, May 6th, 2010

8:15am - 5:00pm         Sessions 

Friday, May 7th, 2010

8:15am - 11:45am      Sessions     

Marketing Research Executive Forum 2010 Speakers

Susan Athey, Chief Economist, Microsoft  William Pearce, Chief Marketing Officer, Del Monte
Paul Ballew
SVP, Consumer Insights and Analytics
Nationwide  Insurance
  

David Blair
Director, Customer Experience
Rockwell Automation

Bob Calamari
Senior Vice President
Bank of America
Reed Cundiff
Senior Director, Central Market Research
Microsoft  Corporation
Janet Gallent
VP, Consumer Insights & Innovation Research
NBC Universal

Barry Judge
CMO
Best Buy

 

Brad Smallwood
Director, Pricing and Analytics
Facebook

Cynthia Wang
Director, Market Insights, Growth Markets Unit
IBM Corporation

Larry Light, Former CMO, McDonalds Corporation

Event Registration For:

Westin Michigan Avenue
Chicago, Illinois
5/5/2010 - 5/7/2010

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Non-Member Price Member Price
$1,170.00 $895.00
   
Hotel Air Travel Rental Car Ground Transportation
The Westin Michigan Avenue
909 North Michigan Avenue
Chicago, Illinois 60611
Phone:            1 312.943.7200
Fax:                1 312.397.5580
Reservations:   1 888.716.8104
www.thewestinmichiganavenue.com

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. Please note that fees, restrictions and cancellation penalties will apply.

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