Marketing Research Conference 2009

JW Marriott Resort
Palm Springs , CA
10/4/2009 12:00 PM - 10/7/2009 12:00 PM

2009 Marketing Research Conference Program

Details Schedule Registration Travel Exhibitors

Making Business Sense of What’s Next!

Changes in Marketing Research are happening in fast forward!

Dramatic shifts in economics, technologies, research spending, consumer/marketplace behavior and job outlook are radically affecting the industry and the world. The Marketing Research Conference will give you the knowledge and excitement to accelerate your impact on What's Next!

The AMA Marketing Research Conference is the most popular professional development forum for the Market Researcher. Drawing over 500 attendees annually.

Complete Program Schedule Click Here

From Coca Cola to American Express, Turner Broadcasting to Floor 64.com and many more, the Marketing Research Conference brings you companies on the forefront of consumer and business to business research to global trends.

This years' themes get at the heart of current marketing research challenges.

Inspiring Success

What are the skills necessary to excel as leaders in today’s rapidly changing world?

Maximizing Results

How can we better utilize and take advantage of marketing research skills and techniques to be prepared for the future and ensure business success?

Anticipating the Future

How do we, as market researchers and business professionals plan for the future, realize new opportunities and take advantage of WHATS NEXT!

Featured Presenters:

Sally Hogshead, Author, Radical Careering
Chris Frank, VP Global Marketplace Insights, American Express
Jack Wakshlag, Chief Research Officer, Turner Broadcasting
Sheryl Connelly, Global Trends and Futuring, Ford Motor Company
Greg Reid, CMO, YRC Worldwide
Ravi Parmeswar, VP Global Consumer and Marketplace Insights, Citi Group
Andrew Baird, VP of Marketing US Convenience, BP
Bill Fairfield, CEO, Info Group
Mike Hess, CEO, Carat.com
Dave Weinberger, VP of Insights, Georgia Pacific
Rick Wainschel, Senior VP of Marketing and Analytics, Kelley Blue Book
Pablo Azar, VP Strategy and Consumer Insights, Allstate Insurance
Mike Masnick, CEO, Floor64.com
Tom Laforge, Director of Insights Creativity and Ideas, Coca Cola Company

Event Registration For:

JW Marriott Resort
Palm Springs, CA
10/4/2009 - 10/7/2009

Yes, I am a Site Registrant or an AMA Member

No, I do not have an account

You will need to fill out the Marketing Power Registration in the next step.
Select if you would like to become an AMA member (New Member Plus) or simply become a Site Registrant (Non-Member)

Your name as you wish it to appear on a badge:

Select Attendee Type:

AMA Member
New Member Plus (join AMA and attend this event)
Non-Member

Non-Member Price	Member Price
$1,200.00	$935.00

Select Event Tutorials:

1:30 PM - 5:00 PM

C.Merging Proprietary Panels and Online Communities To Lower Research Costs and Maximize a Company's Ability to Stay Linked to its Customers

$300.00

$275.00

D.Conquering the Complexities of Research in Business Markets

$300.00

$275.00

A.Mining Meaning From Data:Developing Compelling Frame Stories From Your Statistics and Verbatim

$300.00

$275.00

B.Qualitative Research: Gaining Consumer Connection, Intimacy & Understanding

$300.00

$275.00

My Selected Tutorials:

Date	Time	Description	Non-Member $	Member $
		Base Price For The Event	$1,200.00	$935.00
Sunday	1:30 PM - 5:00 PM	C.Merging Proprietary Panels and Online Communities To Lower Research Costs and Maximize a Company's Ability to Stay Linked to its Customers	$300.00	$275.00	remove
Sunday	1:30 PM - 5:00 PM	D.Conquering the Complexities of Research in Business Markets	$300.00	$275.00	remove
Sunday	1:30 PM - 5:00 PM	A.Mining Meaning From Data:Developing Compelling Frame Stories From Your Statistics and Verbatim	$300.00	$275.00	remove
Sunday	1:30 PM - 5:00 PM	B.Qualitative Research: Gaining Consumer Connection, Intimacy & Understanding	$300.00	$275.00	remove
			$0.00	$0.00

Hotel Air Travel Rental Car Ground Transportation

JW Marriott Resort & Spa
74855 Country Club Drive
Palm Desert, CA 92260
(760) 341-2211

http://www.desertspringsresort.com/jw-marriott-hotel/jw-marriott-desert-springs.asp

Rates: $219.00 single/double occupancy per night + optional $24.00 per night resort fee*

$239.00 triple occupancy per night + optional $24.00 per night resort fee*

Reservation Cut-Off Date: September 4, 2009

Group travel discounts on American Airlines include:

· 5% off the lowest applicable fare

For reservations, call 1-800-433-1790 or go to aa.com, and refer to the authorization number below:

· AN# A38H9AB

Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.

For information regarding the Marketing Research Conference 2009 sponsorship and exhibit opportunitites, please contact Lore Gil at 312.542.9033 or lgil@ama.org.

Platinum Sponsors

GfK Custom Research North America
www.gfkamerica.com