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2009 Marketing Research Executive Forum  

Westin Michigan Avenue: 909 North Michigan Avenue 
Chicago , Illinois  60611 
5/3/2009 12:00 PM  - 5/5/2009 4:00 PM 

MREF 2009 PROGRAM AGENDA


Details Schedule Registration Travel Exhibitors

2009 MREF Photos

2009 Chairperson Murli Buluswar Eileen Campbell
John Copeland Neil Golden John Lewis
Wayne McCullough Nick Sorvillo Bob Woodward
Knowledge Exchange Panel Discussion Q&A

Attend MREF and Learn How to Be at the Top of Your Game

TOP 3 TAKE-AWAYS
1. Establish Needed Connections NOW through Personal Networking with Speakers and High-Level Attendees

2. Increase Your Impact and Become More of a Strategic Business Consultant

3. Save Your Research Function and Your Career through Building an Indispensable MR Department

MREF 2009 Theme: Uniting MR Leaders to Drive Value
Increased business pressures and challenging economic times are placing growing demands on MR departments across the industry.  Come and listen to one of the most impressive line-ups of business executives and consumer insight leaders who will discuss the challenges facing MR and what they are doing to make MR relevant, valuable and indispensable.

Benefits of Attending
- Find out how the MR industry is changing -- are you ready to change with it?
- Learn what business executives are demanding from MR in these challenging times
- See how one firm is transforming its researchers into business consultants
- Learn how others are using insight to deliver impact and value to their companies
- Find out how one firm has leveraged insight to drive innovation
- See how companies are successfully transforming insight to action
- Meet consumer insight leaders and find out how they are keeping up with change

Participating Companies Include:

Procter & Gamble

Kraft Foods, Inc

McDonald's USA

GE Capital

Campbell Soup Company

The Hershey Company

Millward Brown Group

Wells Fargo Bank

Eastman Kodak

Prophet Brand Strategy

McKinsey & Company

Wachovia Corporation

University of Michigan Farmers Insurance Quality Service Marketing

 

 

MREF 2009 PROGRAM AGENDA

 Topic

Presenter

Keynote - Imperatives for the Marketing Research Community Eileen Campbell, CEO, Millward Brown Group
Tectonic Shifts in the Research Industry - Raising the Bar - Panel with Industry Experts

Erik Long, Associate Partner, Prophet Brand Strategy
Sybil Stershic, President, Quality Service Marketing
Wayne McCullough Ph.D, Director, Institute for Social Research, University of Michigan
Susan Stoev, Manager, Global Marketing Planning, Eastman Kodak
Steve Oi, Sr. Consumer Insight Manager, Center of Excellence, Kraft Foods Inc.

Playing to Win: Turning Insight into Action  Richard Lenny, Former Chairman & CEO, The Hershey Company
Leveraging Consumer Knowledge to Drive Core Business Growth Neil Golden, SVP & CMO, McDonald’s USA
Internal vs. External Insight Groups: Chief Officers' Driving Factors John Copeland, Senior Expert, Consumer & Shopper Insights Practice, McKinsey & Company
Merging Two Outstanding Research Teams in a Totally New Environment Amelia Strobel, SVP, Head of Research, Competitive Intelligence, Insight & Innovation, Wachovia Corporation
James Henney, SVP, Enterprise Marketing & Customer Insights, Wells Fargo Bank
World Class Research is Not Enough Nick Sorvillo, SVP Consumer Insight & Strategy, Kraft Foods Inc.
The Role of Consumer & Market Knowledge in Driving Innovation & Company Strategy Joan Lewis, SVP Consumer & Market Knowledge, Procter & Gamble
Driving More Powerful Insights Through Neuroscience: The Latest Learning About the Mind of the Consumer

Robert Woodward, SVP, Global Consumer & Customer Insights, The Campbell Soup Company

From Acorn to Oak Tree: Creating a High Impact Strategic Marketing Research Function Richard Kelly, VP, Global Marketing Research, HQ Marketing & Strategy, GE Capital
Staying On Top of Ever Changing Customer & Consumer Needs Murli Buluswar, VP, Insight & Innovation, Farmers Insurance

   Advisory Committee

Larry Stanek, Solution Partners
MREF 2009 Chairperson		 Michelle Adams, Frito Lay 
Jim Huttenberger, Absolutdata Research & Analytics Wayne McCullough, Ph.D, University of Michigan
Steve Oi, Kraft Foods Company Lewis Paine, GfK Custom Reseach
Beth Shriver, FirstEnergy Corporation Susan Stoev, Eastman Kodak Company

Hotel Air Travel Rental Car Ground Transportation
The Westin Michigan Avenue
909 North Michigan Avenue
Chicago, Illinois 60611
Phone:            1 312.943.7200
Fax:                1 312.397.5580
Reservations:   1 888.716.8104
www.thewestinmichiganavenue.com


Online Reservations:
http://www.starwoodmeeting.com/Book/ame01a

The reservation cut-off date is Friday, April 10, 2009

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. Please note that fees, restrictions and cancellation penalties will apply.

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