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Marketing & Public Policy Conference 2012

Grand Hyatt Atlanta in Buckhead
3300 Peachtree Road NE, Atlanta, GA 30305
6/7/2012 4:00 PM - 6/9/2012 4:00 PM

Details Schedule Registration Travel Exhibitors

CLICK HERE for
Doctoral Student, Government or Corporate Registration

Save big when you register early! Early registration ends May 9.

The 2012 Marketing & Public Policy Conference (MPPC) is the premier national and international event for marketing academics, public policy makers, and marketing practitioners interested in social and public policy.

This year's theme is "Confluence of Marketing, Public Policy, and Social Justice: Changes, Challenges and Charges". This conference is a great forum for individuals with a variety of backgrounds to discuss important public policy issues facing consumers throughout the world.

Some of the Special Sessions Include:

  • Privacy Protections and the 21st Century Consumer: Issues in Policy Development
  • Shocking, Gruesome and Gory? The Effects of Graphic Visual Health Warnings on Cigarette Packaging


___________________________________

For young scholars: The 5th Biennial Marketing and Public Policy
Workshop and Doctoral Seminar will be held June 3-7, 2012 just prior to MPPC. Deadline for applications is January 27, 2012.
For full information, visit: http://robinson.gsu.edu/2012MPPWorkshop/index.html

________________________________

2012 Co-Chairs
Minette E. Drumwright, University of Texas at Austin
Geraldine R. Henderson, Rutgers Business School-Newark and New Brunswick
Jerome D. Williams, Rutgers Business School, Newark and New Brunswick

Conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Cancellations received prior to May 7, 2012 will receive a refund minus $50 cancellation fee. After May 7, 2012 a refund will be granted less a $100 cancellation fee. There will be no refunds issued on or after June 7, 2012. All requests for refunds must be submitted to the AMA in writing.

2012 MPPC Copyright Form
2012 MPPC Proceedings Guidelines

Connect with us AMA Connect Facebook Twitter LinkedIn YouTube

2012 AMA Marketing & Public Policy Conference

To download the final schedule, please click the button below.

__________________________________

For young scholars: The 5th Biennial Marketing and Public Policy Workshop and Doctoral Seminar will be held June 3-7, 2012.

For full information, go to: http://robinson.gsu.edu/2012MPPWorkshop/index.html

 

Hotel Air Travel Rental Car Ground Transportation

Conference Hotel Location
Grand Hyatt Atlanta in Buckhead
3300 Peachtree Road NE
Atlanta, GA 30305
Phone: 1 404.237.1234
Fax: 1 404.504.2576
Reservations: 1 888.421.1442
Hotel Website: http://grandatlanta.hyatt.com/  

Grand Hyatt Atlanta is located in the city’s most exclusive neighborhood, Buckhead, and surrounded by popular area attractions, including the World of Coca-Cola Museum, the Georgia Aquarium, High Museum and Atlanta History Center. Many of these attractions are easily accessible using convenient MARTA transportation. The hotel is within walking distance to luxury shopping at Lenox Square and Phipps Plaza Malls. Travel to this elegant Buckhead hotel is seamless; Hartsfield Jackson International Airport is just 20 minutes away.
Spacious, renovated guestrooms include irresistible Hyatt Grand BedsTM, state-of-the-art fiber-optic Internet and sleek flat screen HDTVs. Enjoy views of the Japanese Zen Garden at Onyx at the Grand or savor renowned Southern cuisine at Cassis.

$159.00 Single/Double occupancy per night (plus applicable taxes, currently 16%)
$184.00 Triple occupancy per night (plus applicable taxes, currently 16%)
$209.00 Quad occupancy per night (plus applicable taxes, currently 16%)
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.
Rates are available three days prior and post meeting dates, based on availability.

To make your hotel reservation online, please visit:
https://resweb.passkey.com/go/AMMARKETINGASSNJUNE

The reservation cut-off date is Wednesday, May 9, 2012.
The AMA has negotiated special group rates for the American Marketing Association. You must make your hotel reservations by May 9, 2012 and request the American Marketing Association room block to qualify for the special group rate. After May 9, 2012, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A deposit equal to (1) one night’s stay is required to hold your reservation.  Your deposit will confirm your reservation and upon check-in, will be applied to the first night of your reserved stay.  Deposits are refundable if cancellations are received by 3:00 p.m. (hotel time) 24 hours prior to arrival and a cancellation number is obtained.

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early will be assessed an early departure fee of one night’s room & tax. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered. 

Hotel Features, Services & Accommodations
Please visit the hotel website at http://grandatlanta.hyatt.com/ for a full list of services & features.

Area Attractions, Events and Tourism
Visit the Atlanta Convention & Visitors Bureau website at http://www.atlanta.net/

Conference Attire 
Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA TRAVEL PROGRAM
We are pleased to announce American Airlines as an official carrier for AMA.

DESTINATION CITY:  Atlanta (ATL)
• 5% off the lowest applicable fare

For reservations, call 1 800.433.1790, and refer to the authorization number/promotion code below:
• 9162BU
Or go directly to
www.aa.com to book your flights.
 
Take advantage of a 5% discount on AA, American Eagle and AmericanConnections. It's simple!  After you have selected your flight(s) under the "Enter Passenger Details" tab, go to the "AA.com Promotion Code" field and enter in your Authorization Code.

Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.

Reservations and Ticketing
For reservations and ticketing information, call AmericanAirlines Meeting Services Desk, or have your travel professional call 1 800.433.1790 from anywhere in the United States or Canada, seven days a week, from 6:00 a.m. to 12:00 midnight (Central Time), and reference the authorization number shown above. Reservations for the hearing and speech impaired are also available at 1 800.543.1586. There is a $20.00 reservations service fee for tickets issued through AA reservations, and a $30.00 ticketing fee for tickets issued at the airport. There is no fee for booking online.

Frequent Flyer Miles
Earn AAdvantage® miles for your trip. The AAdvantage program was the first airline frequent traveler program, and for more than 20 years has offered members the most innovative ways to earn travel awards. Enroll online at www.aa.com.

TOWER TRAVEL
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 am-6 pm CST. Or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama
or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:
http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com
To make a reservation online click here:
https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama
or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Directions
From: Hartsfield-Jackson ATL Int'l Airport: (21.12 miles)
Merge onto I-85 N. Stay left to I-85 N / GA-403 N via Exit 251 toward GA-400 / Greenville. Keep right to take GA-400 N via Exit 87 toward Buckhead / Cumming (Portions toll). Take the Lenox Rd / GA-141-CONN exit (Exit 2) toward Buckhead. Take the GA-141 East ramp toward Peachtree Rd. Merge onto Lenox Rd NE / GA-141 CONN East / Buckhead Loop Northeast. Turn right onto Peachtree Rd Northeast / GA-141. Hotel will be on the right.

From Atlanta: (10.16 miles)
Merge onto I-75 N / I-85 N / GA-401 N / GA-403 N via ramp on the left. Keep right to take GA-400 N via Exit 87 toward Buckhead / Cumming (Portions toll). Take the Lenox Rd / GA-141-CONN exit (Exit 2) toward Buckhead. Take the GA-141 E ramp toward Peachtree Rd. Merge onto Lenox Rd NE / GA-141 CONN East / Buckhead Loop Northeast. Turn right onto Peachtree Rd Northeast / GA-141. Hotel is on the right.

From: Columbus, GA: (118.10 miles)
Take I-85 N toward Atlanta. Stay left to I-85 N / GA-400 N via Exit 251 toward GA-400 / Greenville. Keep right to take GA-400 N via Exit 87 toward Buckhead / Cumming (Portions toll). Take the Lenox Rd / GA-141-CONN exit (Exit 2) toward Buckhead. Take the GA-141 East ramp toward Peachtree Rd. Merge onto Lenox Road NE / GA-141 CONN East / Buckhead Loop NE. Turn right onto Peachtree Rd Northeast / GA-141. Hotel will be on the right.

From: Macon, GA: (93.75 miles)
Merge onto I-75 North / I-85 North / GA-401 N / GA-403 North via ramp on the left. Stay left to I-85 N / GA-403 North via Exit 251 toward GA-400 / Greenville. Keep right to take GA-400 N via Exit 87 toward Buckhead / Cumming (Portions toll). Take the Lenox Rd / GA-141-CONN exit (Exit 2) toward Buckhead. Take the GA-141 East ramp toward Peachtree Rd. Merge onto Lenox Road NE / GA-141 CONN East / Buckhead Loop NE. Turn right onto Peachtree Rd Northeast / GA-141. Hotel will be on the right.

From: Columbia, SC: (224.73 miles)
Merge onto I-75 North / I-85 North via Exit 57 toward Chattanooga / Greenville. Stay left to I-85 North / GA-403 North via Exit 251 toward GA-400 / Greenville. Keep right to take GA-400 North via Exit 87 toward Buckhead / Cumming (Portions toll). Take the Lenox Rd / GA-141-CONN exit (Exit 2) toward Buckhead. Take the GA-141 East ramp toward Peachtree Rd. Merge onto Lenox Road NE / GA-141 CONN East / Buckhead Loop Northeast. Turn right onto Peachtree Rd Northeast / GA-141. Hotel will be on the right.

From: Greenville, SC: (140.59 miles)
Merge onto I-85 South via Exit 14B toward Atlanta (Crossing into Georgia). Take Exit 88 toward Cheshire Br Rd / Lenox Rd / GA-400 North. Turn right onto Lenox Rd NE. Turn left onto Buford Hwy NE / GA-13 South. Stay straight to go onto Sidney Marcus Blvd NE. Turn right onto Piedmont Rd NE / GA-237. Turn right onto Peachtree Rd NE / GA-141. Hotel will be on the left.

From: Chattanooga or Knoxville, TN: (113.52 miles)
Merge onto I-75 S via Exit 185A toward Atlanta (Crossing into Georgia). Take the W Paces Ferry Rd exit- Exit 255- toward US-41 / Northside Pkwy. Turn left onto W Paces Ferry Rd NW. Cross over Peachtree Rd. Turn first left onto Bolling Way NE. Turn right onto Peachtree Rd NE / GA-141. Hotel will be on the left

Transportation To / From Hartsfield-Jackson Atlanta International Airport (ATL)
Taxis
Taxi fare from the airport is approximately $40.00 one-way, depending on traffic.

Shuttle Service
Atlanta Hotel Connections provides shared airport shuttle service to & from the Hartsfield-Jackson Atlanta International Airport.  Please call 1 404.641.0962 or visit http://www.atlantashuttle.net/  for more information & reservations.

MARTA
Travelers can board the Metropolitan Atlanta Rapid Transit Authority (MARTA) train inside the airport. Train fare is $2.50. Grand Hyatt Atlanta guests should board the Northbound train (N to North Springs). Exit at the Buckhead Station N7 onto Peachtree Road S. The hotel is one block away. Please call the hotel to request a pick up from the hotel courtesy car. For more information, please visit http://www.itsmarta.com/.

Complimentary Car Service
The hotel offers guests complimentary car service to local office parks and shopping centers within a two-mile radius.

BucRide Complimentary Area Shuttle
“The buc” is a community shuttle service designed to provide fast, free and frequent connections between area restaurants, offices, shopping destinations and MARTA rail in Buckhead. For more information, please visit http://www.bucride.com/index.html.

Parking at the Hotel
Self-parking is available at the hotel for $20.00 per day. Indoor valet parking is also available for $32.00 per day, including in/out privileges.

For sponsor questions, please contact Lore Gil-Torres at ltorres@ama.org