Marketing & Public Policy Conference 2013

Loews Madison Hotel (formerly The Madison Washington D.C.)
1177 15th St. NW, Washington, D.C. 20005
5/30/2013 4:00 PM - 6/1/2013 5:00 PM

Details Schedule Registration Travel Exhibitors

The Marketing and Public Policy Conference (MPPC) is the premier national and international event for marketing academics, public policy makers, and marketing practitioners interested in social and public policy. The conference venue is in the heart of downtown Washington D.C. and offers superb access to important historical and cultural sites as well as a spectrum of dining and entertainment options.

Program Information
Preliminary Conference Program, click here>>
Please note that this document is subject to change. Room names will be added in early May.

Keynote Presentation from Commissioner Maureen K. Ohlhausen
Commissioner Ohlhausen was appointed to the FTC in 2012. Prior to joining the Commission, Ohlhausen was a partner at Wilkinson Barker Knauer, LLP following nearly ten years working in a variety of roles at the FTC. Ohlhausen was on the adjunct faculty at George Mason University School of Law. She served as a Senior Editor of the Antitrust Law Journal and a member of the American Bar Association Task Force on Competition & Public Policy.

2013 Marketing & Public Policy Workshop and Doctoral Seminar, presented by Villanova University, Preliminary Program click>> here

2013 Co-Chairs
Linda Salisbury, Associate Professor, Boston College
Kathleen Seiders, Professor, Boston College

Conference Supported By:

The American Marketing Association thanks the pre-conference sponsor:

Registration Information
To register for the conference, please click the registration tab.

Cancellation Policy
All cancellations and requests for refunds must be submitted to the AMA via email at mweingarden@ama.org. Cancellations received by 3 May 2013 receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.

Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date.

No refunds will be given as of 16 May 2013.

A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.

Tweet with us: #AMAPublicPolicy

Program Information
Schedule at a Glance, click here>>
Preliminary Conference Program, click here>>
Consumer well-being is at the heart of many of the most important global issues and initiatives. In the U.S., for example, recent healthcare and financial regulation debates are highly relevant to consumer well-being and have key economic implications. At MPPC 2013, we will explore critical issues at the nexus of consumer welfare and policy. Our goal is to feature research and facilitate dialogue offering innovative insights that will be useful to public policy makers, experts, and scholars.
Please note that this document is subject to change. Room names will be added in mid-April.

Keynote Presentation from Maureen K. Ohlhausen>>
Commissioner Ohlhausen was appointed to the FTC in 2012. Prior to joining the Commission, Ohlhausen was a partner at Wilkinson Barker Knauer, LLP following nearly ten years working in a variety of roles at the FTC. Ohlhausen was on the adjunct faculty at George Mason University School of Law. She served as a Senior Editor of the Antitrust Law Journal and a member of the American Bar Association Task Force on Competition & Public Policy.

2013 Marketing & Public Policy Workshop and Doctoral Seminar, presented by Villanova Center for Public Policy and Marketing Research, showcases leading scholars in the field and allows them to interact with Ph.D. students and junior faculty intersted in public policy and marketing. Sessions cover methodological issues, new and substantive domains, successful publishing in the field, federal agency-based research topics, and discussions with editors of journals interested in marketing and policy issues. Contact ronald.hill@villanova.edu if you are interested in attending. Preliminary Program click>> here

Presenter Information
Competitive Paper Presenters: Information & Requirements Document>>

Proceedings Submission Guidelines>>

Poster Presenters: Information & Requirements document>> Special Session Participants: Information & Requirements document>>

2013 Co-Chairs
Linda Salisbury, Associate Professor, Boston College
Kathleen Seiders, Professor, Boston College

Event Registration

Select Attendee Type:

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Non-Member (Please become a site registrant in order to register)

Non-Member Price	Member Price
$535.00	$535.00

Hotel Air Travel Rental Car Ground Transportation

Loews Madison Hotel (formerly The Madison Washington D.C.)
1177 15th St. NW
Washington, D.C. 20005
Telephone: 1 202.862.1600
Reservations: 1 800.424.8577

When visiting the nation's capital, experience Washington, D.C. in a landmark location with personalized service and elegant accommodations. One of the most distinguished hotels in Washington, D.C., the Loews Madison Hotel is only a short stroll from the White House, Embassy Row, National Mall Monuments and Smithsonian Museums.

Rates:
$209.00 Single/Double occupancy
(plus applicable taxes & fees, currently 14.5%, subject to change without notice)
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available

Reserve a room now

The reservation cut-off date is Monday, April 29, 2013.
The AMA has negotiated special group rates for the Marketing & Public Policy Conference. Please contact the Reservations Department directly at 1 800.424.8577 and refer to AMERICAN MARKETING ASSOCIATION or GROUP CODE 1305AMMARK. You must make your hotel reservations by April 29, 2013 to qualify for the special group rate (based on availability). After April 29, 2013, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A deposit in the amount of (1) one night’s room & tax for each confirmed room will be due at time of booking. Deposits are refundable if cancellations are received by 4:00 p.m. EST one (1) day prior to arrival. In the event that a guest fails to check-in for a guaranteed reservation or cancels after the deadline, a non-refundable charge of one night room and tax will be charged to the credit card on file and the balance of the reservation will be cancelled.

Check in time is 4:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Hotel Features, Services and Accommodations
Please visit the Loews Madison Hotel for a full list of services & features.

Area Attractions and Events
Please visit Destination DC for area information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA Travel Program
American Marketing Association has partnered with American Airlines to provide our attendees a 5% discount for the MARKETING & PUBLIC POLICY meeting in Washington, D.C. (DCA, IAD, BWI). A travel window is valid 3 days before and after each meeting.
You can easily access American’s fares and apply this discount by going to American Airlines to book your flight. Place the below Promotion Code in the promotion code box and your discount will be calculated automatically. This special discount is valid off any applicable published fares listed for American Airlines, American Eagle, and American Connection. International originating guests will need to contact your local reservation number and refer to the Promotion Code.
You may also call 1 800.433.1790 to book your flights, please refer to the Authorization Number below when you call. Please note there is a reservation service charge for all tickets issued by phone. Please use our preferred partner, American Airlines when you can because of the benefits provided to you as a traveler and to our organization for extended partner value.

Promotion Code: 1653DA

Are you an AAdvantage member? Enroll now.

Tower Travel
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 am-6 pm CST. Or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now.
Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.

The Loews Madison Hotel is centrally located in downtown Washington, D.C. at the corner of 15th and M Streets NW, just four blocks north of the White House.

Local Airports
DCA – Washington Ronald Reagan National Airport
Distance from Hotel: 5 miles, 20 minutes

IAD - Washington Dulles International Airport
Distance from Hotel: 28 miles, 45 minutes

BWI - Baltimore-Washington International Airport
Distance from Hotel: 40 miles, 60 minutes

Directions from Ronald Reagan Airport/DCA
• Head north toward Aviation Cir/Ronald Reagan Washington National Airport Access Rd
• Continue straight onto Aviation Cir/Ronald Regan Washington National Airport Access Rd
• Take the ramp onto George Washington Memorial Pkwy
• Take the exit onto I-395 N toward Washington, enter District of Columbia
• Take the exit on the left onto 14th St SW/US-1 N toward Downtown
• Continue onto 14th St NW
• At the traffic circle, exit onto M St NW
• Turn left at 15th St NW
• Destination will be on the right

Directions from Washington Dulles International Airport/IAD
• Head east on Saarinen Cir
• Continue onto Dulles Access Rd
• Merge onto VA-267 E
• Merge onto I-66 E, Entering District of Columbia
• Take the E St/Interstate 66 E, exit on the left
• Keep right at the fork and merge onto E St NW/E St Expy
• Continue to follow E St NW
• Turn left onto 18th St NW
• Turn right onto K St NW
• Turn left onto 15th St NW, Loews Madison Hotel will be on the right

Directions from Metro
The hotel is easily accessible via Metro's Blue and Orange lines at McPherson Square Station or via the Red Line at Farragut North Station.
From McPherson Square, exit towards the White House, turn north on 15th Street and walk three blocks to The Madison.
From Farragut North, exit on Connecticut Avenue NW and L Street (NE side) and walk east on L Street for three blocks. Turn left at 15th Street and walk one block north to The Madison.
Please visit The Washington Metropolitan Area Transit Authority (Metro) for more information.

Taxicabs
Taxi cabs are readily available at the DC area airports.
Fares are approximately:
DCA - $17.00 one-way
IAD - $65.00 one-way
BWI - $85.00 one-way

Shuttle Service
SuperShuttle provides transportation to & from the DC area airports. Please call SuperShuttle at
1 800.BLUE VAN (258.3826) to make reservations.
Rates are approximately:
DCA - $14.00 one-way
IAD - $29.00 one-way
BWI - $38.00 one-way
Please try to make reservations 24-hours prior to your trip. Rates are subject to change without notice.

Parking at the Hotel
Valet parking is available at the Hotel for overnight guests. Rates are $47.20 per 24 hours (includes in & out privileges) & are subject to change without notice.

The Marketing & Public Policy Conference is produced by the American Marketing Association through the generous contributions of member-volunteers. Funding for the conference comes from a combination of registration fees and sponsors.

The American Marketing Association thanks the conference supporters:

The American Marketing Association thanks the pre-conference sponsor:

For information on potential sponsorship opportunities, please contact Matt Weingarden, mweingarden@ama.org.

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