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Spring Marketing Workshop: Newport Beach 

900 Newport Center Drive 
Newport Beach , CA  92660 
3/16/2009 8:00 AM  - 3/18/2009 12:00 PM 

At A Glance Agenda


Details Schedule Registration Travel Exhibitors
The Event is All About You!

For four days in March, you will be the most powerful person in the American Marketing Association. Our entire Marketing Workshop will be planned around you, and your career will be our focus. If you want to expand your marketing skills, you can. If you want to sharpen your marketing loyalty skills, just say so. In fact, you can pick and choose training sessions designed to help you achieve your career goals. And if this sounds exciting now, wait until you experience the results.

Discuss Topics that are Making Headlines
Marketing Workshop topics are as current as today’s business section. Whichever topics you choose, you’ll bring back practical knowledge and proven methods you can use every day. Here’s just a sampling:

- Pricing Strategy and Tactics
- Social Media and Marketing
- Branding
- Sales and Marketing
- New Product Development
- Organizational Change
- Search Engine Optimization

Connect with the Best People
Even though the Marketing Workshop is your personal training, you certainly won’t be alone. This is also a remarkable networking opportunity. The sessions are taught by today’s industry leaders, and you’ll meet marketers from every field who share your interests. That makes this the perfect forum to create lasting contacts.

Choose It…Then Use It!
Look through the ‘Program-at-a-Glance’ and the detailed Agenda, and choose the tutorials you want. Then be sure to register today. When you do, you’ll have a customized schedule of powerful, personal training sessions – all just for you!

This event has passed and unavailable for registration.
Hotel Air Travel Rental Car Ground Transportation
Hotel
Newport Beach Marriott Hotel & Spa
900 Newport Center Drive
Newport Beach, CA 92660
Phone: 1 949.640.4000
Fax: 1 949.640.5055
Reservations: 1 800.228.9290
Hotel Website: www.marriott.com\laxnb

Room Rates
$199.00 Single/Double per Night (plus $0.25 State Board of Tourism Commerce Fee & applicable taxes, currently 10%)

Rates are available three days prior and post of the meeting dates, based on availability.Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Online Reservations
http://www.marriott.com/hotels/travel/laxnb?groupCode=amaamaa&app=resvlink&fromDate=&toDate=

Cut-off Date: Monday, February 16, 2009
The AMA has negotiated special group rates for the American Marketing Association. You must make your hotel reservations by February 16, 2009 and properly identify yourself to qualify for
the special group rate. After February 16, 2009, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A deposit equal to (1) one night’s stay or a credit card guarantee is required to hold each reservation. Cancellations made after 6:00 p.m. on the day of arrival and no-shows will forfeit the initial deposit. Check in time is 4:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered. 

Parking
Valet parking is available at the Newport Beach Marriott for $25.00 per day with in & out privileges. Self parking is available for $18.00 per day. Rates are subject to change without notice.

Orange County/John Wayne - SNA
Phone:  1 949.252.5200
Hotel direction: 5 miles SW

Long Beach - LGB
Phone:  1 562.570.2600
Hotel direction: 25 miles SW

Los Angeles - LAX
Phone:  1 310.646.5252
Hotel direction: 45 miles SW 

LA/Ontario International Airport - ONT
Phone:  1 866.456.3900
Hotel direction: 49 miles SW

AMERICAN AIRLINES

DESINATION CITY: NEWPORT BEACH, CA

Group travel discounts on American Airlines include 5% off the lowest applicable fare.

For reservations, call 1-800-433-1790, and refer to the authorization number: AN# A7629AW

Now Book your Discounted Fares Directly Online
Take advantage of a 5% discount on AA, American Eagle and American Connections. It's simple! After you select your flight, under the 'Enter Passenger Details' tab go to the 'AA.com. Use promotion code: A7629AW.

Go directly to www.aa.com to book your flights. 

Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.

Reservations and Ticketing
For reservations and ticketing information, call AmericanAirlines Meeting Services Desk, or have your travel professional call 1-800-433-1790 from anywhere in the United States or Canada, seven days a week, from 6:00 a.m. to 12:00 midnight (Central Time), and reference the authorization number shown above.  Reservations for the hearing and speech impaired are also available at 1-800-543-1586.  There is a $20.00USD reservations service fee for tickets issued through AA reservations, and a $30.00USD ticketing fee for tickets issued at the airport.

Frequent Flyer Miles
Earn AAdvantage® miles for your trip. The AAdvantage program was the first airline frequent traveler program, and for more than 20 years has offered members the most innovative ways to earn travel awards.  Enroll online at  www.aa.com.

Orange County/John Wayne - SNA
Phone:  1 949.252.5200
Hotel direction: 5 miles SW

Driving Directions: Turn right on MacArthur Blvd. Turn right on Jamboree Rd. Left on Santa Barbara. Hotel will be on the right as you go up the hill.
Estimated Taxi Fare: $15.00 one-way
Shuttle: The Newport Beach Marriott Hotel & Spa provides complimentary airport shuttle service to & from the Orange County/John Wayne Airport.

From Hotel to the John Wayne/Orange County Airport:
The shuttle leaves the hotel every hour on the hour for the John Wayne Airport, with the exception of the first shuttle run, which occurs at 5:15 a.m. The last trip to the airport leaves at 10:00 p.m. A bellman will make an announcement in the main lobby of the hotel prior to leaving for the airport.

For transportation from John Wayne/Orange County Airport to the Hotel:
The shuttle picks guests up on the half-hour every hour. The first pick up is at 6:30 a.m. and the last pick up is at 10:30 p.m. Follow the signs to Baggage Claim; once there you should go outside the baggage claim area and cross the street to the Taxi/Hotel Shuttle Pick-Up area. The van is white with red lettering stating Newport Beach Marriott Hotel on the van. Make sure you look for the Newport Beach Marriott shuttle as there are several Marriott hotels in Orange County.

The van is a complimentary service based on first come, first serve.

Long Beach - LGB
Phone:  1 562.570.2600
Hotel direction: 25 miles SW
Driving Directions: Take 405 Frwy South to 73 Freeway South. Exit on Jamboree. Turn right on Jamboree. Turn left on Santa Barbara. Hotel will be on the right.
Estimated Taxi Fare: $45.00 one-way

Los Angeles - LAX
Phone:  1 310.646.5252
Hotel direction: 45 miles SW
Driving Directions: Take 405 Frwy South to 73 Freeway south. Exit on Jamboree. Turn right on Jamboree. Turn left on Santa Barbara. Hotel will be on the right.  
Estimated Taxi Fare: $110.00 one-way

Exhibitors and Sponsors are Not Included in this Event
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