This workshop will explore new methods for creating differentiation in the face of this difficult challenge. It will outline how to create a strong brand platform that lets the brand “walk the talk” by delivering that point of difference through all facets of the brand experience.
Using case studies, exercises and best practices, you will learn how to create a meaningful, differentiated brand and fully deliver a brand experience capable of driving revenue and profit growth.
You Will Learn How To:
- Uncover “White Space” opportunities—unmet needs overlooked by the competition
- Develop the right proposition that fits your brand and your company
- Create meaningful differentiation for new ways to grow your brand for difficult times
- Evaluate specific marketing tools to deliver real brand value
- Develop features, tactics and other support that delivers on the Brand experience
Strategic Brand Development – Who Should Attend
This session will benefit anyone involved in developing the strategic direction of a product, service or company brand, whether you’re a CMO, vice president, senior manager or other professional who’s responsible for strategic brand development. Marketing services executives in advertising, graphic design and digital media also would benefit from this program.
Strategic Brand Development - Cancellation PolicyAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at
cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.
Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to
info@ama.org at least two weeks prior to the event start date. No refunds will be given after April 30, 2013.
A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.