Listen to a sneak peek podcast by Instructor Bob Kincaide,
Principal, Gsi – Growth Strategy/Innovation
April 16-17, 2012 - Salt Lake City, UT
Strategic Brand Development Brochure
Changing consumer needs, emerging technologies and competition are making it more difficult than ever to create a brand that is meaningfully differentiated in the mind of the consumer—and undifferentiated brands are proven to underperform financially. However, the traditional marketing methods too often fail to deliver either strong growth or the necessary ROI.
This workshop will explore new methods for creating differentiation in face of this difficult challenge. It will outline how to create a strong brand platform that lets the brand “walk the talk” by delivering that point of difference through all facets of the brand experience.
Using case studies, exercises and best practices, you will learn how to create a meaningful, differentiated brand and fully deliver a brand experience capable of driving revenue and profit growth.
You Will Learn How To:
- Uncover “White Space” opportunities—unmet needs overlooked by the competition
- Develop the right proposition that fits your brand and your company
- Create meaningful differentiation for new ways to grow your brand for difficult times
- Evaluate specific marketing tools to deliver real brand value
- Develop features, tactics and other support that delivers on the Brand experience
Who Should Attend?
Anyone involved in developing the strategic direction of a product/service or company brand: CMO, vice president, senior managers responsible for strategic brand development. Marketing services executives in advertising, graphic design and digital media would benefit from this program.
Cancellation Policy
Cancellations received 4 weeks prior to the event will receive a refund of fees minus $150 cancellation fee. Cancellations received within 4 weeks of the event will receive a refund of fees minus $300. There will be no cancellations on or after the start date of the training.
About the Instructor
Robert Kincaide