January 15-16, 2013 - San Francisco, CA
Measuring Marketing ROI Brochure
Listen to a sneak peek Measuring Marketing ROI podcast by Instructor Jim Lenskold, President, Lenskold Group
Improving the return on investment (ROI) for your marketing initiatives requires a comprehensive approach to the measurement of marketing effectiveness and the analysis of financial outcomes.
Recent advancements in marketing analytics and data accessibility make measurements more possible than ever before, yet no “silver bullet” approach exists. With executives demanding increased accountability, corporate marketing managers must respond to win more of the untapped profit potential from competitors.
This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.
Measuring Marketing ROI Learning Objectives
∙ Understand the range of measurement methodologies available to capture
the incremental impact of marketing.
∙ Develop accurate marketing ROI calculations that can be used consistently
across all marketing initiatives while meeting the standards of the finance
∙ Improve strategic and tactical planning with marketing ROI techniques and
∙ Develop a road map for putting marketing ROI techniques into practice
Measuring Marketing ROI Who Should Attend
This workshop is best suited to marketing managers, analysts, researchers and executives in medium and large companies who have reasonable access to sales data and resources to dedicate to measurements.
Measuring Marketing ROI Cancellation Policy
Cancellations received 4 weeks prior to the event will receive a refund of fees minus $150 cancellation fee. Cancellations received within 4 weeks of the event will receive a refund of fees minus $300. There will be no cancellations on or after the start date of the training.
Measuring Marketing ROI Instructor