January 23-24, 2014 - Los Angeles, CA
Measuring Marketing ROI Brochure
Listen to a sneak peek Measuring Marketing ROI podcast by Instructor Jim Lenskold, President, Lenskold Group
Improving the return on investment (ROI) for your marketing initiatives requires a comprehensive approach to the measurement of marketing effectiveness and the analysis of financial outcomes.
Recent advancements in marketing analytics and data accessibility make measurements more possible than ever before, yet no “silver bullet” approach exists. With executives demanding increased accountability, corporate marketing managers must respond to win more of the untapped profit potential from competitors.
This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.
Measuring Marketing ROI - Learning Objectives
∙ Understand the range of measurement methodologies available to capture
the incremental impact of marketing.
∙ Develop accurate marketing ROI calculations that can be used
consistently across all marketing initiatives while meeting the standards
of the finance group.
∙ Improve strategic and tactical planning with marketing ROI techniques and
∙ Develop a road map for putting marketing ROI techniques into practice
Measuring Marketing ROI - Who Should Attend
This workshop is best suited to marketing managers, analysts, researchers and executives in medium and large companies who have reasonable access to sales data and resources to dedicate to measurements.
Measuring Marketing ROI - Cancellation Policy
All Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at firstname.lastname@example.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.
Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to email@example.com at least two weeks prior to the event start date. No refunds will be given after January 9, 2014.
A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.
Measuring Marketing ROI Instructor