March 22-23, 2012 - Boston, MA
Marketing ROI Techniques Brochure
Listen to a sneak peek podcast by Instructor Jim Lenskold, President, Lenskold Group
Here's what recent attendees had to say:
“Marketing ROI gave me a great starting point for proving the profitability of my efforts.”
“The training with Jim on Marketing ROI gave me a clear path to improve my business’ bottom line.”
“It was great to be able to meet with other attendees and discuss various situations we have encountered in our industry. The small size of the conference allowed for more interaction with attendees and the instructor.”
Overview
Recent improvements in marketing analytics and data accessibility make measurements more possible than ever before, yet no silver bullet approach exists to make this an easy task. With executives demanding increased accountability, corporate marketing managers must respond to win more of the untapped profit potential that lies just out of reach.This two day course will take you through the basics as well as more advanced marketing ROI techniques. It is best suited to marketing managers, analysts, researchers, and executives in medium and large companies that have reasonable access to sales data and resources to dedicate to measurements. Through interactive presentation and exercises, participants will learn how to use measurements, analytics, and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.
Marketing managers, analysts, researchers and executives within medium to large companies with reasonable access to sales data and resources to dedicate to measurement will learn how to:
- Bring the discipline of measurement and financial accountability into marketing’s strategic decision process.
- Understand the range of measurement methodologies available to capture the incremental impact of marketing.
- Develop accurate marketing ROI calculations that can be used consistently across all marketing initiatives while meeting the standards of the finance group.
- Improve strategic and tactical planning with marketing ROI techniques and tools.
- Understand how new approaches require a cultural transition for marketing
- Develop a road map for putting marketing ROI techniques into practice
Cancellation Policy
Cancellations received 4 weeks prior to the event will receive a refund of fees minus $150 cancellation fee. Cancellations received within 4 weeks of the event will receive a refund of fees minus $300. There will be no cancellations on or after the start date of the training.
About the Instructor
Jim Lenskold