Successfully Managing the Creative Process Brochure
The creative process is, by definition, often free-flowing and loosely defined, but to be successful in marketing, you need to balance creatively with structure.
This workshop is designed to give you a solid framework to develop and provide strong creative direction, to guide and steward the creative process, to evaluate whether tactical directions are strong and to present creative ideas to your management.
This program focuses on the underpinnings of effective creative: objectives and strategies. You’ll get tried-and-true tools used by leading organizations, and hands-on experience in developing and evaluating strategic alternatives.
Successfully Managing the Creative Process Learning Objectives
• Understand and practice the development and evaluation of a
successful creative strategy
• Know the right information that leads to strong creative output
• Be better able to align the team on direction
• Understand how Brand Personality is used to strengthen creative
• Learn how to strengthen tactical ideation and results
• Learn how to better evaluate the creative product and measure its
• Be better prepared to present and sell creative direction and creative
output to your management
Successfully Managing the Creative Process Who Should Attend
This session can benefit both B-to-B and B-to-C corporate and agency-side marketers who would like to see improved results in the quality, effectiveness and value of their internal and external communications efforts.
Successfully Managing the Creative Process – Cancellation
All Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at email@example.com. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.
Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to firstname.lastname@example.org at least two weeks prior to the event start date. No refunds will be given after October 31, 2013.
A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.
Successfully Managing the Creative Process Instructor