Resource Library Calendar Career Management Community
About The AMA Search
Login

search events

Keyword

From

To

Location

By Topic >>











 close
Search by Role:

Event Type
Advanced Search

Events

Email Print page

Interactive Marketing for Small Businesses 

Courtyard Chicago Downtown: 30 E Hubbard  
Chicago , Illinois  60611 
5/13/2010 8:00 AM  - 5/13/2010 5:00 PM 

Event Brochure


Details Schedule Registration Travel Exhibitors
Listen to a sneak peek podcast of this Forum.

Consider this: 90% of consumers trust recommendations from people they know, 70% trust peer reviews posted online, and only 14% trust traditional advertising.

It apparent: Interactive Marketing is the future, so brands need to encourage a dialog around their products if they wish to compete. Interactive Marketing channels -- from social media platforms (like Twitter, LinkedIn, Facebook, Yelp and YouTube among others) to the exploding array of mobile applications (like FourSquare) -- facilitate communication between users and therefore host these brand-related conversations.

This one-of-a-kind session introduces a series of case histories where companies have leveraged interactive marketing vehicles (including social media platforms) successfully and what specific tactics made their campaigns so effective. Small business owners will walk away from this workshop with a command of the trends affecting modern marketing and an understanding of how to promote their brands at different budget levels (including free). 

Core Topic Areas:
- Interactive Marketing Strategy: Ensuring a Seamless Transition
- Search Engine Optimization
- Social Media: Twitter, LinkedIn, Facebook & YouTube
- Interactive Marketing ROI

Facilitators

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur
Tyler Willis, Director of Marketing, Involver

8:00 – 9:00           Registration & Breakfast

9:00 – 10:30         Interactive Marketing Strategy: Ensuring a Seamless Transition
This session will provide a proven framework for going ‘interactive’. Our presenters will address and offer solutions to common transitional pitfalls, offer winning approaches for reaching and retaining multi-generational customers through interactive channels and share best practices for creating and executing a comprehensive and integrated interactive marketing strategy.

10:30 – 10:45        Break

10:45 – 12:00        Search Engine Optimization
Having a website is one thing, maximizing its effectiveness is another. In this session, our presenters will delve into critical success factors for maximizing your website’s presence. Core discussion points will include: how to drive traffic to your website, how to capture visitors’ attention to increase sales, paid vs organic search options and building analytics to improve effectiveness and efficiency.

12:00 – 1:00          Lunch

1:00 – 2:30            Social Media: Twitter & LinkedIn
The Social Media session will focus on the four leading platforms: Twitter, LinkedIn, Facebook and YouTube. Specific strategies will be discussed and case histories reviewed, allowing attendees to quickly understand the opportunities and potential applications of each platform.  The session will teach participants how to leverage their presence to build leadership, community and market share.

Part One will cover Twitter and LinkedIn.

2:30 – 2:45             Break

2:45 – 4:00            Social Media: Facebook & YouTube

Part Two of the Social Media session will cover Facebook and YouTube.

4:00 – 5:00            Interactive Marketing ROI

The ability to gauge effectiveness and efficiency when going ‘interactive’ is critical to success. This session will be dedicated to providing attendees with analytics for interactive marketing campaigns. Participants will walk-away with clear points of measurement.

 

Hotel Air Travel Rental Car Ground Transportation
Hotel
Courtyard Chicago Downtown – River North
30 East Hubbard Street
Chicago, IL 60611
Phone: 1 312.329.2500
Fax: 1.312.329.0293
www.courtyardchicagodowntown.com

Among downtown Chicago hotels, the newly renovated Courtyard by Marriott Chicago Downtown stands out as a haven of urban sophistication. Located in the trendy River North area, this hotel in downtown Chicago Illinois lets guests experience this exciting city in a moderately priced, casually elegant atmosphere. Just steps from Michigan Avenue, this Chicago hotel near downtown attractions offers easy access to Navy Pier, American Girl Place, Theater and Museum Districts. Relax in newly remodeled oversized rooms. Grab a coffee at Starbucks, take a leisurely lunch at the State Street Bread Company, or order delicious room service for a night in, enjoying comfortable downtown Chicago lodging. The fitness center with indoor pool lets you stay fit on the road, and free high-speed Internet access keeps you connected. The Courtyard Chicago Downtown is the ultimate choice for any guest seeking the soul of Chicago.

Rates: $169.00 single/double (plus applicable state & local taxes, currently 15.4%, which are subject to change without prior notice)

Please call 1 312.329.2500 & reference the American Marketing Association to make reservations. Rates are based on availability.

The cut-off date for reservations is April 21, 2010. After April 21, 2010, reservations will be accepted based on availability and at the prevailing rate.  Reservations must be accompanied by a first night room deposit. The deposit is refundable if cancellation notice is received by 6:00 p.m. on the day of arrival.

Check in time is 4:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as room(s) become available. Guests checking out early may be assessed an early departure fee.  Upon check in, guests will be asked to verify their departure date.  At that time, scheduled departure dates may be altered. 

 

Travel
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Directions & Transportation

Hotel direction: 14 miles SE

Driving Directions: Take I-190 East to I-90 (Kennedy Expressway) East to the Ohio Street Exit. Ohio Street is a one-way street eastbound. Take Ohio to State. Turn right on State, and go to Hubbard (3rd light). Turn left and hotel entrance is on the left.

Taxis
Taxis are available at O’Hare International Airport 24 hours a day.  A taxi ride takes approx. 1 hour (depending on time of day & traffic) & estimated cost is $40.00-$55.00 one-way.

Shuttle Service (Operated by GO Airport Express)
Reservations are not required. Shuttle vans depart O’Hare Airport every 10-15 minutes. GO Airport Express ticket counters and loading zones for boarding the GO Airport Express van are at Door 1E, Door 2D, and Door 3F across from baggage claim on the Baggage Claim level. For your return trip to the airport, contact the hotel concierge desk for reservation assistance. Please visit http://www.airportexpress.com/ for more information or call 1 888.284.3826.

O'Hare Shuttle fares (subject to change without notice):
Single Fare One-Way: $28.00  
Single Fare Round-Trip: $50.00

By Train: (CTA Blue Line Train, located at O'Hare Airport, lower level)
* Please note: The train is an affordable travel option, but staircases, escalators and crowded train cars can be uncomfortable for those with extra luggage. For more information, please visit http://www.transitchicago.com/.

  • From baggage claim, follow the directional signs to RAPID TRANSIT TRAIN, located on the lower level of the airport.
  • Fares are $2.25 (subject to change) one-way.

 

 

Chicago/Midway Airport - MDW
Driving Directions: Take Cicero Avenue North to I-55 North. Take I-90/94 West into downtown. Exit Ohio St. (one-way eastbound). Make a right on State. Hotel is on the corner of State &    Hubbard.

Taxis
Taxis are available at Midway Airport 24 hours a day.  A taxi ride takes approx. 40 minutes (depending on time of day & traffic) & estimated cost is $30.00-$45.00 one-way.

Shuttle Service (Operated by GO Airport Express)
Reservations are not required. Shuttle vans depart Midway Airport every 15-30 minutes. GO Airport Express ticket counter and loading zone is located at Door 3, lower level across from baggage claim.  For your return trip to the airport, contact the hotel concierge desk for reservation assistance. Please visit http://www.airportexpress.com/ for more information or call 1 888.284.3826.

Midway shuttle fares (subject to change without notice):
Single Fare One-Way: $23.00
Single Fare Round-Trip: $40.00

By Train: (CTA Orange Line Train, located at Midway Airport)
* Please note: The train is an affordable travel option, but staircases, escalators, long pedways and crowded train cars can be uncomfortable for those with extra luggage. For more information, please visit http://www.transitchicago.com/.

  • From baggage claim, follow the directional signs to RAPID TRANSIT TRAIN.
  • Fares are $2.25 (subject to change) one-way.

Parking at the Hotel

Valet Parking at the Courtyard Chicago Downtown – River North
Daily fee: $45.00 (subject to change without notice), includes in & out privileges

 

No sponsors or exhibitors at this event.
AMA IconPowered by the American Marketing Association | Copyright © 2010 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.