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Hispanic Market Strategy: San Antonio 

4522 Fredericksburg Road 
San Antonio , TX  78201 
9/16/2010 7:00 AM  - 9/16/2010 5:00 PM 
Register by 9/16/2010 5:00 PM  for early registration fee

Details Schedule Registration Travel Exhibitors

Hispanic Market Strategy 
Accelerating Profitable Hispanic Market Growth through a 360 Strategy and Implementation

Click Here to Listen to a Sneak Peek by Facilitator Terry SotoIn his recent white paper, "What the Census Means for Marketing and Advertising, Peter Franchese, founder of American Demographics magazine says, "The concept of an 'average American' is gone, probably forever." The 2010 census will show the U.S. as a multicultural nation, a multigenerational society and a multi-segmented household economy. In 2010, the Hispanic population will be the largest and fastest growing segment in the country and will represent over 50 million consumers with over a trillion dollars in buying power. The Hispanic market is now more than ever a critical growth pillar for many companies. But capturing and retaining this increasingly diverse consumer requires a 360 strategic planning and implementation plan in order to maximize profit. Read More

In this vital Spotlight Forum, you will learn how to create Hispanic marketing strategies that are integrated, aligned with your company’s DNA and successful. You will go beyond the tactics, exploring high-level thinking and strategies that are organizationally all inclusive, market relevant, internally inclusive and sustainable.

FACULTY
Terry Soto
, CEO, About Marketing Solutions & Author 'Marketing to Hispanics: A Strategic Approach to Assessing & Planning Your Initiative' (Chairperson) 
Felipe Korzenny, Ph.D., Professor and Director of the Center for Hispanic Marketing Communication, Florida State University

CASE STUDY
Russell Bennett, MBA, CHIE, Vice President, Latino Health Solutions, UnitedHealthcare, a United Health Group Company

 

 

 

7:15–8:00 AM     Registration & Continental Breakfast

8:00–8:15 PM     CHAIRPERSON’S WELCOME: Program Overview

8:15–9:15 AM     THE EVOLUTION OF HISPANIC MARKETING AND WHAT’S AHEAD: Implications for Corporate America

9:15–10:15 AM    DEVELOPING THE BUSINESS STRATEGY - Reconciling Market Intelligence with Organizational Realities in a Strategy that is Uniquely Appropriate for Your Organization

10:15–10:30 AM  Break

10:30–11:30 AM   CULTURALLY INFORMED STRATEGY BASED ON GROUNDED RESEARCH: - Properly Planned and Executed Market Research with U.S. Hispanics – From Groups to Segmentation

11:45–12:45 PM   MARKET INTELLIGENCE DISCOVERY: The where, the how and the why of Macro, Industry and Competitive Intelligence for Hispanic Market Strategy Development

12:45 - 1:45 PM   Lunch

1:45 – 2:45 PM   DISCOVERING WHAT YOU HAVE AND WHAT YOU DON’T - Assessing Your Organization’s Competencies and Readiness 

3:00– 4:00 PM   LEVERAGING WHAT YOU HAVE AND BUILDING WHAT YOU DON’T – Creating Internal Readiness, Competencies and Alignment

4:00 – 4:15 PM  Break

4:15–5:15 PM   MANAGING THE INTEGRATION OF THE STRATEGY – 360 Degree Hispanic Marketing

5:15 - 5:30 – CHAIRPERSON’S RECAP AND BRIEFING ADJOURNED

Event Registration For:

4522 Fredericksburg Road
San Antonio, TX
9/16/2010 - 9/16/2010

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Non-Member Price Member Price
$1,120.00 $825.00
   
Hotel Air Travel Rental Car Ground Transportation
Spotlight Forum Conference Center Location
Norris Conference Centers – San Antonio
Located in Crossroads Mall
4522 Fredericksburg Rd, Suite 100
San Antonio, TX 78201
Phone: 1 210.738.0040           
Fax: 1 210.738.0042
Website: http://www.norriscenters.com/SanAntonio/

Norris Conference Centers – Balcones Heights offers a variety of meeting rooms for a variety of events ranging from corporate training to fund raising galas. The meeting space meets the requirements of the International Association of Conference Centers and offers unsurpassed customer service.
■ Free parking
■ Minutes from downtown San Antonio and the Riverwalk, at the corner of I-10 and Loop 410
■ Internet access

Recommended Hotels in the Area
* full-service properties
 
Springhill Suites
3636 NW Loop 410, 78201
(210) 737-6086
Distance from NCC: Next Door
The Springhill Suites provides complimentary shuttle service, upon request. Please contact hotel for more information.
 
Courtyard by Marriott
6738 NW Loop, 78238
(210) 647-4100
Distance from NCC: 2.4 miles

Doubletree Hotel*
37 NE Loop 410, 78216
(210) 366-2424
Distance from NCC: 6 miles

Embassy Suites Hotel – Northwest*
7750 Briaridge, 78230
(210) 340-5421
Distance from NCC: 3.5 miles

Hilton - San Antonio Airport*
611 NE Loop 410, 78216
(210) 340-6060
Distance from NCC: 5 miles

Holiday Inn*
77 NE Loop 410, 78216
(210) 349-9990
Distance from NCC: 6 miles

Marriott Northwest*
3233 NW Loop 410, 78213
(210) 342-4296
Distance from NCC: 5 miles

Omni Hotel*
9821 Colonnade Blvd., 78230
(210) 691-8888
Distance from NCC: 3.5 miles

Area Attractions, Events and Tourism
Please visit http://www.visitsanantonio.com/index.aspx for additional city information.

ADA
The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Travel
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. – 6 p.m. CST or, you may contact them via email at association@towertravel.com

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Rental Car
For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs. Special rates have been negotiated for you.  Please contact 1 800-331-1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number:  D098599.

Driving Directions
From Austin (or North San Antonio) via Interstate 35:
Driving south on IH 35 into San Antonio take the Loop 410 exit heading west toward the airport. Stay on Loop 410 and go past HWY 281 and the airport. Take the Balcones Heights/Fredericksburg Rd. exit, which is exit #15. Keep alert here as the exits for IH 10 are also in this same area, so be sure to look for exit #15. Take the U-Turn at the first light (at Fredericksburg Road) and turn right into the mall immediately after the Springhill Suites by Marriott. NCC is located directly to the right of Target.

From San Antonio International Airport (SAT), approx. 6 miles:
Get onto Loop 410 westbound. Take the Balcones Heights/Fredericksburg Rd. exit, which is exit #15. Keep alert here as the exits for IH 10 are also in this same area, so be sure to look for exit #15. Take the U-Turn at the first light (at Fredericksburg Road) and turn right into the mall immediately after the Springhill Suites by Marriott. NCC is located directly to the right of Target.

From Houston (or east of San Antonio) via IH 10:
Driving westbound, stay on IH 10 through the city. Take the Crossroads Exit. Turn left at the first stoplight onto Crossroads Blvd. Turn right at the second stoplight, then left into the mall parking lot between Burlington Coat Factory and Target. Follow the drive to the front of Target. NCC is located directly to the right of the Target entrance.

From Corpus Christi (or South San Antonio) on IH37:
Driving northbound on Interstate 37 take the IH-10 West exit. Driving westbound, stay on IH 10 through the city. Take the Crossroads Exit. Turn left at the first stoplight onto Crossroads Blvd. Turn right at the second stoplight, then left into the mall parking lot between Burlington Coat Factory and Target. Follow the drive to the front of Target. NCC is located directly to the right of the Target entrance.

From the West on I 10:
Going east on IH 10, take the Crossroads exit and stay on the access road past Callahan Road to Fredericksburg Rd. Take the U-turn at the first light (at Fredericksburg Rd.) and turn right into the mall immediately after the Springhill Suites by Marriott. NCC is located directly to the right of Target.

From the West on 410:
Going east on Loop 410 take the Fredericksburg Road exit and stay on the access road going straight and crossing over Fredericksburg Road. Turn right into the mall immediately after the Springhill Suites by Marriott. NCC is located directly to the right of Target.
 
Transportation
A taxicab will cost approximately $15.00 one-way from the San Antonio International Airport.

Please contact your hotel for information on airport shuttle service. 

Parking
Complimentary parking is available at Norris Conference Center.

No sponsor/exhibitor opportunities for this event.
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