Descriptions of AMA Event Types
AMA Conferences
AMA Conferences are large national gatherings designed to address current and emerging issues related to the specific marketing disciplines. AMA Conferences are held annually for two to three days and offer their delegations the unrivalled opportunity to network, learn and evaluate from each other, solution providers and forethought community experts.
AMA Workshops
Just say ‘customization’ and you’ve described AMA Workshops. These programs offer up to 25 different tutorials that are scheduled over the course of three to four days. Each attendee can pick and chose from an array of ever-green and emerging topics. Networking continues to be an integral component of Workshop programs through interactive breaks, lunches and receptions. The result: A learning experience that is customized to the individual, not the collective group.
AMA Training Series
AMA Training Series are two-day intense learning experiences. Each Training Series course takes a ‘learn-by-doing’ approach by expert facilitators who offer the strategies, tools and methodologies to deepen insights and maximize success for attendees. The AMA offers a variety of Training Series including: Search Engine Optimization, Marketing ROI and Dashboards, Strategic Branding, Social Media (Fundamental and Advanced), Marketing Analytics and many more.
AMA Spotlight Forums
AMA Spotlight Forums are one-day, information packed events that provide utilizable plans, guides and strategies to equip attendees with immediate results. Led by leading marketing experts, each Forum tackles the current and emerging issues related to the over-aching topic at hand. The AMA offers a variety of Spotlight Forums including: Internal Branding and Internal Marketing, Strategic Marketing Roadmaps, Interactive Marketing for Small Businesses, Digital Centered Marketing and more.
AMA Bootcamps
AMA Bootcamps offer one-and-a-half days of hands-on, tactical learning on today’s most fundamental marketing topics. Each AMA Bootcamp is hosted by the area’s local chapter, yet features national marketing experts as course instructors. The AMA offers six different types of Bootcamps, including: Marketing Bootcamp, Marketing Planning Bootcamp, Non-Profit Marketing Bootcamp, Marketing Research Bootcamp, Branding Bootcamp and Social Media Bootcamp.