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Digital Centered Marketing: New York 

MicroTek: 90 Broad Street 
New York , New York  10004 
4/15/2010 7:30 AM  - 4/15/2010 5:00 PM 

Details Schedule Registration Travel Exhibitors

Listen to a Sneak Peek Podcast by Facilitators Dana VanDen Heuvel and Toby Bloomberg

Digital Centered Marketing:
In the Trenches for a Hands-On Experience

An AMA first, this Forum is a true hands-on experience….so all participants, bring your laptops! The classroom will be equipped with WiFi for all.

The ‘Digital Marketing in the Trenches’ course will be a deep-diving experience. Participants will be equipped with the critical social media and digital marketing tools for today in order to successfully meet the challenges of tomorrow.

Top 3 Take-Aways
- Learn proven techniques for mobile, viral and social marketing programs
-
Create an actionable plan for applying best practices in social media platforms
-
Build a metrics program to effectively highlight the results of digital marketingFacilitators
Dana VanDen Heuvel, COO, Perfect Patients Pty Ltd. And, Founder, BlogSavant
Toby Bloomberg, President, Bloomberg Marketing/Diva Marketing

PROGRAM AGENDA

07:30 AM - 08:15AM        
REGISTRATION AND CONTINENTAL BREAKFAST

08:15 AM- 08:45AM         
INTRODUCTIONS AND PRE-EVENT DIGITAL MARKETING PERSPECTIVES
 

08:45 AM - 09:45AM        
THE DCM CORE BUILDING BLOCKS
Before we embark on the path to digital-centered marketing (DCM), we’ll thoroughly explain the core of digital-centered marketing.  You will now be able to answer the tough questions with a thorough understanding of each of the three building blocks of digital-centered marketing: 1) Digital Data, 2) Digital Content and 3) Digital Relationships.

09:45 AM - 10:00 AM       
BREAK

10:00 AM - 12:00 PM        
BUILDING LOYAL & PERSONAL RELATIONS IN DIGITAL MARKETING
Digital-centered marketing certainly has a mass appeal, but it’s not based on a mass approach.  One of the best digital relationship marketers in the business will provide insight on what it takes to form, nurture and grow digital relationships with your customers on a “human” level using communities, public relations 2.0, personalized digital messaging and other tools.

12:00 PM -01:00 PM          
LUNCH
 

01:00 PM - 02:45PM          
The New DCM Strategy: Recession-Based and Organizationally-Aligned
It’s time to turn understanding into action. We’ll explore how to refocus the marketing team, how to sell clients and stakeholders on a digital-centered strategy, what it takes to perform the necessary work to shift the organization’s thinking, how to gainfully execute in the midst of a recession and how to strategically align your DCM strategy with your organizations’ new recession-based objectives.

02:45 PM - 03:00 PM         
BREAK

03:00 PM - 04:00 PM         
Metrics, Metrics, Metrics: Building & Communicating ROI for Social Media Campaigns
In today’s economy, demonstrating an ROI is critical a marketers’ role. And ROI on digital-centered marketing comes with significant challenges and complexities. In this session, attendees will understand the key ROI components and gain insight on which channels most impact their pipeline to ensure long-term success in digital-centered marketing.

04:00 PM - 04:30 PM         
Staying Ahead of the Curve: Learning from Others’ Lessons & Creating Action-Oriented Objectives
Before we depart, we’ll engage in a highly interactive Q&A and problem solving session with the speakers and audience that will help everyone attending to learn by example, get answers to their questions on digital-centered marketing and leave with action-oriented objectives to put the day’s learning to work immediately upon returning to the office.

04:30 PM - 04:45 PM         
Marketing Makeovers
We will leverage this remaining time to conduct a series of “Marketing Makeovers” with some of the participating companies in the audience. We’ll dive deep into specific, emerging or hypothetical marketing challenges where digital-centered marketing tools and tactics will provide a competitive marketing edge, illustrating precisely how the concepts discussed throughout the day can be applied to individual marketing challenges.

04:45PM                                               
EVENT END

Hotel Air Travel Rental Car Ground Transportation
 
MicroTek Global Learning Solutions

90 Broad Street

11th Floor

New York, NY 10004
Tel: 1 212.207.9620

Website: http://www.nyc@mclabs.com

 

The MicroTek New York City training center is located in the heart of the financial district in downtown Manhattan just 2-blocks south of the New York Stock Exchange.  Classrooms offer access to T1 lines, a DSL back up and Wi-Fi connectivity.  Close proximity to hotels, public transportation, and points of interest such as the Statue of Liberty and Ellis Island make the facility a great location.

 

Special Notice: It is necessary for all attendees to carry a photo ID.  Please allow extra time to go through lobby security.

 

The building has a white cement facade with a brass awning and a huge number "90" on either side. MicroTek is on the 11th floor.Accessibility links:

 

Recommended Hotels

Club Quarters, Downtown - Best Value 

Located:

52 William Street
New York, NY 10005

Phone: (212) 269–6400 

MicroTek Rate:

Rates are seasonal, please call for MicroTek rate.

* Rates subject to change without notice.

Distance from Facility: 3 short blocks 

Club Quarters, Midtown 

Located:

40 West 45th Street
(Between Fifth and Sixth Avenues)
New York, NY 10036

Phone: (212) 354-6400 

MicroTek Rate:

Rates are seasonal, please call for MicroTek rate.

* Rates subject to change without notice.

Distance from Facility: 5 miles 

Gild Hall (formerly Wall Street District Hotel) 

Located:

15 Gold Street
New York, NY 10038

(At the corner of Gold Street & Platt Street)

Phone: Reservations:212.232.7700 or toll free: 800.268.0700  

MicroTek Rate:

Callers must ask for the MICROTEK rate.
(Or use Booking Code = UI)

* Rates subject to change without notice.

Distance from Facility: 6 Blocks 

Marriott New York Downtown 

Located:

85 West Street

New York, NY 10006

Phone: 800.242.8685 

MicroTek Rate:

May - Sept. 11:  $239
Sept. 12 - Dec. 31:  $299
Guest must ask for MicroTek rate.

* Rates subject to change without notice.

Distance from Facility: Less than 1 mile 

 

Directions:

90 Broad Street is between Bridge Street and Stone Street, just two blocks South of the New York Stock Exchange.

From the North (upstate NY, New England states):

·                         Take I-87 South/Major Deegan Expressway to Exit #3 138th Street.

·                         Stay straight onto Exterior Street.

·                         Exterior Street becomes Major William F Deegan Blvd.

·                         Turn right onto 3rd Avenue Bridge. Merge into lanes for FDR.

·                         Stay in designated lanes for FDR and proceed south to Exit #1 Battery Park/Staten Island Ferry.

·                         Make the first right onto Broad Street.

·                         Go up Broad Street 2 traffic lights and MicroTek is on the left hand side-90 Broad.

From the South/West (NJ, Southern States):

·                         Take I-95 North to I-78 Exit #14 to 14-14A-14B-14C/US-1/US-22, go towards 14A-14B-14C/Bayonne/Jersey City/Holland Tunnel.

·                         Merge onto New Jersey Tpke Exit E/I-78 E (Portions toll).

·                         Turn slight right onto 12th St; 12th St becomes Boyle Plaza; Boyle Plaza becomes Holland Tunnel.

·                         Once thru the tunnel follow signs for RT-9A/Uptown/West Street.

·                         Make a left onto left West Street/West Side Hwy.

·                         Veer to the far right lane and go straight to the stop sign.

·                         Make the left at the stop sign onto Battery Place.

·                         Go straight and make a left onto Bridge Street, proceed straight to Broad and make a left.

·                         You will be right in front of the building-90 Broad.

From East (L.I):

·                         Take the Southern State Parkway West towards New York.

·                         Take that to the Cross Island Pkwy North Exit towards the Whitestone Bridge.

·                         Take Cross Island to I-495 West, exit #30W toward Midtown Tunnel.

·                         Proceed on I-495/Long Island Expressway to the Queens Mid-town Tunnel (Toll $3.50).

·                         Once thru the tunnel keep left once out of the tunnel.

·                         Make a left onto E. 34th Street.

·                         Go straight and make a right onto the FDR South.

·                         Proceed on the FDR to exit #1 Battery Park/Staten Island Ferry.

·                         Make the first right onto Broad Street.

·                         Go up Broad Street 2 traffic lights and MicroTek is on the left hand side-90 Broad.

Parking

Icon Parking ($24.00 p/d; call to confirm pricing) *indoor garage

(212) 668-1448
14 S. William Street
(between Broad & Mill Lane)

Kim Parking ($28.00 p/d; call to confirm pricing) *indoor garage

(212) 363-7700
9 Stone Street
(between Broad & Whitehall)

Transportation

Subway

NYC Bus and Subway http://www.mta.nyc.ny.us/nyct/index.html

MetroCards can be purchased inside any subway station at the vending machines. They accept cash/credit cards/debit cards. $2.00 per ride with free transfers to any subway or bus. Subway maps can be obtained at any station booth for free.

 Subway Route

 Station

 1

 South Ferry - please note that only the 1st 5 cars open their doors at this stop. 

 2,/-3

 Wall St.

 4,/-5

 Bowling Green

 J,/-M,/-Z

 Broad St.

 R,/-W

 Whitehall St.

 

Listed below are the (approx.) blocks, depending upon which exit you leave the subway station will determine the # of blocks (at most it would be off by 1, 1 1/2 blocks).

·                         1/9 South Ferry: (3 blocks) Walk out of station (with the park on your left side; "Staten Island Ferry" Terminal is where you'll be exiting as the train station is inside the terminal) proceed to Water Street & make a right, go 2-blocks & make a left on Broad, go 1-block & you're at 90 Broad Street.

·                         2/3 Wall Street: (4 blocks) (**ride the 1st car of the train when riding downtown/last car of train heading uptown) Walk 1-block to Broad Street make a left. Go 3-blocks & you're at 90 Broad Street.

·                         4/5 Bowling Green: (3 blocks) exit station and walk away from the park, passing the "American Indian Museum" on your right hand side. Make a right on Whitehall, go 1/2 a block and make a left on Stone, go 1-block to Broad & make a right & you're at 90 Broad Street.

·                         J/M/Z to Broad Street: (2 blocks) walk east on Broad Street (towards the water/away from the Stock Exchange), we're on the right hand side 2-blocks down.

·                         R/W to Whitehall: (1 block) walk straight down Stone (only a block long - can't get lost) make a right on Broad & you're at 90 Broad Street.

·                         Path Train to WTC: walk 1-block up Liberty to Broadway make a right go South (same direction as traffic) & at the fork in the road (you'll see the statue of the "Bull") bear left, go 2-blocks to Stone Street make a left go 1-block to Broad & make a right & you're at 90 Broad Street.

Bus

M15-South Ferry: Broad & Water Street stop

M9-Battery Park: Broad & Water Street stop

For Express Bus service from the 5-boros visit : http://www.mta.nyc.ny.us/busco/schedules/index.html

Ferry Service

We are located closest to Pier 11. Servicing New Jersey/Brooklyn & Queens.

For schedules & fare info visit: http://www.nyc.gov/html/dot/html/masstran/ferries/ferintro.html

Taxi and Shuttle Services

Super Shuttle Manhattan

·                         Tel: (800) 258-3826,

·                         La Guardia - $15.00 for 1st person ( $9.00 each additional person)

·                         JFK - $19.00 for 1st person ($9.00 each additional person)

·                         On demand 24 hours with drop off at all hotels or anywhere between Battery Park and 227th Street

New Day Taxi

·                         Tel: (212) 228-6666

·                         LaGuardia - $40.00

·                         JFK - $45.00

·                         Newark - $45.00 + toll

Allen

·                         Tel: (212) 228-1111

·                         LaGuardia - $40.00

·                         JFK - $45.00

·                         Newark - $45.00

*All prices subject to change.