To nominate an academician for the 2012 Parlin Award, click here.
The Charles Coolidge Parlin marketing research award was established in 1945 by the Philadelphia Chapter of the AMA and The Wharton School in association with the Curtis Publishing Company to honor persons who have made outstanding contributions to the field of marketing research. Established as a memorial to Charles Coolidge Parlin, who is recognized as a founder of marketing research, The Parlin Award is today a preeminent national honor.
To be awarded the Charles Coolidge Parlin Marketing Research Award, distinguished academics and practitioners must have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time. Specifically, this impact might be reflected in one or more of the following:
- New concepts, methods, and models for measurement and analysis that expand the capabilities of organizations to achieve a better understanding of markets, customers and consumers.
- Creative integration of existing methodologies and an understanding of information needs resulting in more widespread use and/or appreciation of marketing research.
- Demonstrated leadership resulting in stimulating the effective use and value of marketing research and market based knowledge.
The 66th winner of the award was presented to Steven H. Cohen, Partner & Co-founder of In4mation Insights, on Tuesday, September 13, 2011 at the AMA Research and Strategy Summit in Orlando, FL. For the complete press release, click here.
Parlin Award Recipients
| 2011 - Steven H. Cohen |
1977 - Paul E. Green |
| 2010 - Jordan Louviere |
1976 - Kenneth J. Whalen |
| 2009 - Magid Abraham |
1975 - John Kenneth Jamieson |
| 2008 - Vithala R. Rao |
1974 - E. Cordon Walker |
| 2007 - Ronald L. Tatham |
1973 - August A. Busch, III |
| 2006 - Donald Lehmann |
1972 - Dr. Robert Ferber & David Ogilvy |
| 2005 - Howard Moskowitz |
1971 - James W. Button |
| 2004 - Jagdish N. Sheth |
1970 - Theodore Levitt |
| 2003 - Frank Bass |
1969 - Robert J. Keith |
| 2002 - Rich Johnson & Gilbert Churchill |
1968 - Malcolm P. McNair |
| 2001 - John R. Hauser & William D. Neal |
1967 - J. Paul Austin |
| 2000 - H. Paul Root |
1966 - Robert J. Keith |
| 1999 - Glen L. Urban |
1965 - George Gallup |
|
1998 - Robert J. Lavidge |
1964 - Ray R. Eppert & D. Maynard Phelps |
| 1997 - Vijay Mahajan |
1963 - Arthur C. Nielsen |
| 1996 - Vincent P. Barabba & V. Seenu Srinivasan |
1962 - Thomas B. McCabe |
| 1994 - George Day |
1961 - Harold L. Zellerbach |
| 1993 - Faith Popcorn |
1960 - Marion Harper, Jr. |
| 1992 - Herbert M. Baum |
1959 - Charles C. Mortimer |
| 1991 - Michael Porter |
1958 - Reavis Cox & Theodore V. Houser |
| 1990 - Joseph M. Segal |
1957 - Peter Drucker |
| 1989 - Philip Kotler |
1956 - Frank Stanton |
| 1988 - John L. Malec |
1955 - Thomas M. Evans |
| 1987 - Richard E. Hechert |
1954 - Wroe Alderson & Donald M. Hobart |
| 1986 - Wayne Lemburg |
1953 - Robert Wood Johnson |
| 1985 - Yoram Wind |
1952 - Paul H. Nystrom |
| 1984 - John A. Howard |
1951 - David F. Austin |
| 1983 - Frederick W. Smith |
1950 - Samuel B. Eckert |
| 1982 - Paul L. Erdos & Arthur J. Morgan |
1949 - Harry A. Bullis & Neil H. Borden |
| 1981 - George Katona |
1948 - M. E. Coyle |
| 1980 - Daniel Yankelovich |
1947 - Robert S. Wilson |
| 1979 - Sir Frederick Alfred Laker |
1946 - Edwin B. George |
| 1978 - John D.C. Little |
1945 - George A. Lundberg |
For more information on the Charles C. Parlin Award and other marketing awards, please visit the American Marketing Association Foundation - www.themarketingfoundation.org
