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Applied Research Methods 2011 

Westin Michigan Avenue Chicago, 909 North Michigan Avenue 
Chicago , IL  60611 
4/4/2011 8:00 AM  - 4/6/2011 5:00 PM 

Details Schedule Registration Travel Exhibitors

2011 Program

Join us this Spring in Chicago!  The American Marketing Association Applied Research Methods is an intensive, customized learning experience, focused on practical applications and readily implemented solutions in Marketing Research.  Over this three day event, attendees are able to select and attend the tutorial session(s) that meet their learning needs. Each tutorial will:

  •  provide a structured overview of the selected topic area
  • identify and structure important methods and applications
  • compare and contrast the given methods and applications for   strengths and weaknesses
  • use practical applications as an expository tool

Choose your focus. Create your own learning experience and choose only the topics that are right for you.  Choose from over 20 topics in:

Research Methods and Tools: Qualitative Focus, Quantitative Focus, Customer Loyalty and Online Research
These are a range of fundamental to advanced tools and methods often used in marketing research. Topics include standard methods and new/emerging areas.
 
Business Understanding and Leadership Skills for Market Researchers
These topics cover the leadership and communication skills needed to excel as Market Researchers today’s world.

Complete Schedule and Program

Schedule at-a-Glance

Monday April 4th
7:45am - 8:15am Breakfast
8:00am - 12:15pm  Tutorials (2hr and 4hr)
12:15pm - 1:15pm   Lunch
1:00pm - 5:00pm Tutorials (2hr and 4hr)
5:30pm - 6:30pm  Networking Hour
 
Tuesday April 5th
7:45am - 8:15am Breakfast
8:00am - 12:15pm  Tutorials (2hr and 4hr)
12:15pm - 1:15pm   Lunch
1:00pm - 5:00pm Tutorials (2hr and 4hr)
 
Wednesday April 6th
7:45am - 8:15am Breakfast
8:00am - 12:15pm  Tutorials (2hr and 4hr)

 2011 Topics Include:

 Research Methods and Tools: Qualitative Focus, Quantitative Focus:

  • Basic Statistics
  • Conjoint and Discrete Choice Techniques – An Introduction and Comparison
  • An Introduction to Qualitative Research
  • Measurement and Questionnaire Design
  • Intro to Market Segmentation
  • Introduction to Multivariate Analysis
  • Linnear Regression

Customer Loyalty and Online Research

  • Online Research Essentials
  • Research within Online Communities
  • A Pragmatic approach to Social Media Research 

Business Understanding and Leadership Skills for Market Researchers

  • Presenting Results: How to Speak Marketing Research with a Management Accent
  • Building the Supplier-Client Relationship
  • Problem Solving with Marketing Research
Hotel Air Travel Rental Car Ground Transportation

Conference Hotel Location 
The Westin Michigan Avenue Chicago
909 North Michigan Avenue
Chicago, IL 60611
Phone: 1.312.943.7200
Reservations: 1.888.627.8385
Hotel Website:
www.thewestinmichiganavenue.com

The Westin Michigan Avenue is located on Chicago's famed Magnificent Mile steps from Lake Michigan, award-winning restaurants and premier shopping.  $229.00 Single/Double occupancy per night (plus applicable taxes, currently 15.4%)

For Online Reservations:
http://www.starwoodmeeting.com/Book/american
marketingassociation


The reservation cut-off date is Monday, March 7, 2011.

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

 

AMA TRAVEL PROGRAM
We are pleased to announce American Airlines as an official carrier for AMA.

DESTINATION CITY:  Chicago
• 5% off the lowest applicable fare

For reservations, call 1-800-433-1790, and refer to the authorization number/promotion code below:
• 1541BY
Or go directly to
www.aa.com to book your flights.

Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.

TOWER TRAVEL
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 am-6 pm CST.  Or, you may contact them via email at
association@towertravel.com

 

Alamo Rent-A-Car
American Marketing Association members save up to 20%.  To make a reservation click here:
https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama
or call Alamo Rent A Car at 1-800-462-5266. Be sure to request Contract ID AMA7745 at the time of reservation.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here:
www.emeraldclub.com
To make a reservation online click here:
https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama
or call National Car Rental at 1-800-CAR-RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Transportation
FROM O'HARE AIRPORT - ORD (Approx. 18 miles)
Airport Shuttle Service: Shuttle service is available through GO Airport Express. Reservations are not required from O’Hare to downtown. Reservations are required for return trips to the airport. Shuttles leave O’Hare airport for downtown Chicago every 10 to 15 minutes from terminals 1E, 3F, 2D and 5E. Shuttle service begins at 4:00 a.m. for downtown hotels.  Please visit
http://www.airportexpress.com/ for more information or call 1 888.284.3826.
O'Hare Shuttle fares (subject to change without notice):
Single Fare One-Way: $30.00 per person

Taxi: Approx. $50.00 - $55.00 one-way depending on time of day & traffic.

Train: From O'Hare International Airport, take the CTA Blue Line to the Jackson Boulevard exit. From this point, transfer to the CTA Red Line direction towards Howard and exit Chicago Avenue. From Chicago Avenue, walk 3 blocks east to Michigan Avenue, make a left and walk 3 blocks to Delaware. The hotel entrance is on Delaware. For additional information on the Chicago Transit Authority & fare information, please visit http://www.transitchicago.com/.

FROM MIDWAY AIRPORT- MDW (Approx. 13 miles)
Airport Shuttle Service: Shuttle service is available through GO Airport Express. Reservations are not required from Midway to downtown. Reservations are required for return trips to the airport. Shuttles depart from Midway airport every 15 minutes for downtown service to Chicago hotels. Please visit
http://www.airportexpress.com/ for more information or call
1 888.284.3826.
Midway shuttle fares (subject to change without notice):
Single Fare One-Way: $25.00 per person

Taxi: Approx $35.00 - $45.00 one-way depending on time of day & traffic.

Train: From Midway Airport, take the CTA Orange Line direction towards Loop to the Roosevelt Road exit. From this point, transfer to the CTA Red Line direction towards Howard and exit Chicago Avenue. From Chicago Avenue, walk 3 blocks east to Michigan Avenue, make a left and walk 3 blocks to Delaware. The hotel entrance is on Delaware. For additional information on the Chicago Transit Authority & fare information, please visit http://www.transitchicago.com/.

Parking at the Hotel
The Hotel offers valet parking at $55.00 per day, including in & out privileges (rate is subject to change without notice). Self Parking is not available.