Applied Research Methods 2010

Philadelphia , PA 19107
4/19/2010 7:00 AM - 4/21/2010 5:00 PM

2010 Program

Details Schedule Registration Travel Exhibitors

Join us this Spring in Philadelphia! The American Marketing Association Applied Research Methods is an intensive, customized learning experience, focused on practical applications and readily implemented solutions in Marketing Research. Over this three day event, attendees are able to select and attend the tutorial session(s) that meet their learning needs. Each tutorial will:

provide a structured overview of the selected topic area
identify and structure important methods and applications
compare and contrast the given methods and applications for strengths and weaknesses
use practical applications as an expository tool

Choose your focus. Create your own learning experience and choose only the topics that are right for you. Choose from over 20 topics in:

Research Methods and Tools: Qualitative Focus, Quantitative Focus, Customer Loyalty and Online Research

These are a range of fundamental to advanced tools and methods often used in marketing research. Topics include standard methods and new/emerging areas.

Business Understanding and Leadership Skills for Market Researchers

These topics cover the leadership and communication skills needed to excel as Market Researchers today’s world.

	2010 Speakers
Anthony Babinec	Larry Gibson	Jeff Miller
Chuck Chakrapani	Jeffrey Henning	Michael Mulhern
Richard Chay	Neil Helgeson	Barb Murphy
Susan Devlin	Aldy Keene	Carol Shea
Chris Everett	David Lyon	Mike Zicha

2010 Topics Include:

Research Methods and Tools: Qualitative Focus, Quantitative Focus:

Introduction to Sampling
Basic Statistics
Conjoint and Discrete Choice Techniques – An Introduction and Comparison

An Introduction to Qualitative Research

Measurement and Questionnaire Design

Intro to Market Segmentation

Introduction to Multivariate Analysis

Linnear Regression

Customer Loyalty and Online Research

Online Research Essentials
New Topic: Research within Online Communities
Customer Loyalty

Business Understanding and Leadership Skills for Market Researchers

Presenting Results: How to Speak Marketing Research with a Management Accent
Building the Supplier-Client Relationship
Problem Solving with Marketing Research

Hotel Air Travel Rental Car Ground Transportation

Loews Philadelphia Hotel

1200 Market Street
Philadelphia, Pennsylvania 19107
Phone: (215) 627-1200

Room Rate: $189 (please mention the American Marketing Association)

Room Rate Cut-Off Date: 3/19/2010

DESTINATION CITY: Philadelphia, PA

American Airlines

Group travel discounts include:

· 5% off the lowest applicable fare

For reservations, call 1-800-433-1790, and refer to the authorization number below:

· AN# A5140AN

Now Book your Discount Fares Directly Online

To take advantage of a 5% discount on AA, American Eagle and AmericanConnections. It's simple! After you have selected your flight(s) under the "Enter Passenger Details" tab, go to the "AA.com Promotion Code" field and enter in your Authorization Code without the leading “A”.

Go directly to www.aa.com to book your flights.

Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.

Shuttle Service

Lady Liberty Transportation is a Philadelphia-based company that provides airport shuttle service to & from the Philadelphia International Airport. Fares are $10.00 one-way (subject to change without notice).

Please visit http://ladylibertyshuttle.com/index.html for more information.

Taxicabs

A taxi to the Loews Philadelphia Hotel will cost approximately $30.00 one-way from the Philadelphia International Airport. The trip takes 15-20 minutes, depending on time of day & traffic.

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Applied Research Methods 2010