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Applied Research Methods 2010 

 
Philadelphia , PA  19107 
4/19/2010 7:00 AM  - 4/21/2010 5:00 PM 

Details Schedule Registration Travel Exhibitors

Join us this Spring in Philadelphia!  The American Marketing Association Applied Research Methods is an intensive, customized learning experience, focused on practical applications and readily implemented solutions in Marketing Research.  Over this three day event, attendees are able to select and attend the tutorial session(s) that meet their learning needs. Each tutorial will:

  •  provide a structured overview of the selected topic area
  • identify and structure important methods and applications
  • compare and contrast the given methods and applications for   strengths and weaknesses
  • use practical applications as an expository tool

Choose your focus. Create your own learning experience and choose only the topics that are right for you.  Choose from over 20 topics in:

Research Methods and Tools: Qualitative Focus, Quantitative Focus, Customer Loyalty and Online Research
These are a range of fundamental to advanced tools and methods often used in marketing research. Topics include standard methods and new/emerging areas.
 
Business Understanding and Leadership Skills for Market Researchers
These topics cover the leadership and communication skills needed to excel as Market Researchers today’s world.

   2010 Speakers  
 Anthony Babinec  Larry Gibson  Jeff Miller
 Chuck Chakrapani Jeffrey Henning   Michael Mulhern
 Richard Chay  Neil Helgeson  Barb Murphy
 Susan Devlin  Aldy Keene  Carol Shea
 Chris Everett  David Lyon  Mike Zicha

2010 Topics Include:

 Research Methods and Tools: Qualitative Focus, Quantitative Focus:

  • Introduction to Sampling
  • Basic Statistics
  • Conjoint and Discrete Choice Techniques – An Introduction and Comparison
  • An Introduction to Qualitative Research
  • Measurement and Questionnaire Design
  • Intro to Market Segmentation
  • Introduction to Multivariate Analysis
  • Linnear Regression

Customer Loyalty and Online Research

  • Online Research Essentials
  • New Topic: Research within Online Communities
  • Customer Loyalty

Business Understanding and Leadership Skills for Market Researchers

  • Presenting Results: How to Speak Marketing Research with a Management Accent
  • Building the Supplier-Client Relationship
  • Problem Solving with Marketing Research
Hotel Air Travel Rental Car Ground Transportation

Loews Philadelphia Hotel

1200 Market Street
Philadelphia, Pennsylvania 19107
Phone: (215) 627-1200

Room Rate: $189 (please mention the American Marketing Association)

Room Rate Cut-Off Date:  3/19/2010 

 
DESTINATION CITY:  Philadelphia, PA
American Airlines

 
Group travel discounts include:
           
·        5% off the lowest applicable fare
 
For reservations, call 1-800-433-1790, and refer to the authorization number below:
 
·         AN# A5140AN
 
Now Book your Discount Fares Directly Online
 
To take advantage of a 5% discount on AA, American Eagle and AmericanConnections. It's simple!  After you have selected your flight(s) under the "Enter Passenger Details" tab, go to the "AA.com Promotion Code" field and enter in your Authorization Code without the leading “A”.
Go directly to www.aa.com to book your flights. 
 
Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.

Shuttle Service

Lady Liberty Transportation is a Philadelphia-based company that provides airport shuttle service to & from the Philadelphia International Airport.  Fares are $10.00 one-way (subject to change without notice).

Please visit http://ladylibertyshuttle.com/index.html for more information.

Taxicabs

A taxi to the Loews Philadelphia Hotel will cost approximately $30.00 one-way from the Philadelphia International Airport. The trip takes 15-20 minutes, depending on time of day & traffic.


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